An exclusive KFC breakfast offering is being tested for audience favoritism across select fast food locations in North Carolina, including Greenville, Asheville and Charlotte. The all-day indulgence boasts the ultra-popular cult-favorite breakfast item — Chicken & Waffles. This is not only an attempt by KFC in the quest for greater customer satisfaction through diverse menu options. It is also an initiative that allows for the restaurant chain to "embrace its Southern roots."
The KFC breakfast offering is a tactic to "divert [a] café-hopping crowd back to its restaurants." Making the delicious dish of fried chicken and waffles available is a way of gauging the potential behind its sweet-savory goodness and crispy-fluffy textural juxtaposition. Depending on the success at the North Carolina locations, the limited run of the KFC breakfast might become permanent.