Bourbon-infused grooming products are created to appease connoisseurs
Implications - As an increasingly wide range of ingredients are being highlighted in beauty and grooming products, both men and women are opting to incorporate bourbon into their skincare routine for its anti-inflammatory and astringent benefits. This evolution speaks to the interest of consumers in seeing external interests referenced in daily products in order to elevating the everyday.
Workshop Question - What ingredients can you use to elevate a product in order to make it a more valued part of a customer's day?
Trend Themes
1. Alcohol-inspired Fragrances - The trend of incorporating bourbon or alcohol-inspired fragrances in beauty and grooming products to provide a unique scent experience and elevate the everyday.
2. Masculine Grooming - The trend of offering high-quality grooming products specifically for male consumers who are becoming more comfortable with grooming.
3. Convenience and Portability - The trend of creating travel-friendly and individually packaged cosmetic products that provide ease and convenience for on-the-go use.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry has an opportunity to create unique and appealing scents by incorporating alcohol-inspired fragrances in their products.
2. Male Grooming - The male grooming industry has an opportunity to cater to the growing demand and interest in high-quality grooming products specifically for the male market.
3. Travel and Leisure - The travel and leisure industry has an opportunity to offer convenient and portable grooming options that enhance their customer's experience and make their traveling easier.
