Hempathy is a hemp-based skincare brand that's making it easy for people to receive the benefits of hemp in their daily lives with products like the Revitalizing Body Lotion and Refreshing Eye Cream. These products are developed by industry experts from L'Oréal, Dermalogica and other consumer brands and share the power of hemp seeds, which are rich in both vitamins and antioxidants. Specifically, hemp is full of B vitamins, which are ideal for aging skin, as well as Vitamin C and E to provide protection against premature aging.
Alongside a high concentration of hemp seed oil, the skincare products mindfully use botanical ingredients to amplify the supportive properties of hemp, such as calendula, lemongrass, chamomile and amaranth. While the brand's Rejuvenating Face Oil is rich with Omega 3, 6, 7 and 9, the honey-infused Exfoliating Scrub gently buffs skin with ultra-fine grains of amber.
Key Themes Behind This Trend
- Hemp-based Skincare
- The use of hemp seed oil and other botanical ingredients for skincare products can disrupt the traditional skincare industry.
- Vitamin-rich Beauty Products
- The use of vitamins, particularly B vitamins, C, and E, in skincare and beauty products can create disruptive innovation opportunities.
- Natural and Botanical Skincare Products
- The shift towards natural and botanical ingredients in skincare products can create disruptive innovation opportunities for the cosmetics industry.
Where This Applies
- Skincare
- The skincare industry can disrupt traditional formulations and ingredients by integrating hemp seed oil and other natural botanical ingredients into their product lines.
- Beauty
- The use of hemp seed oil and other vitamins and botanicals in beauty products can create new opportunities to differentiate product offerings from traditional beauty products.
- Cosmetics
- The use of natural and botanical ingredients such as hemp seed oil, calendula, lemongrass, and chamomile can disrupt traditional cosmetic formulations and create new opportunities for innovation.
