The G.I. Joe Cologne is a scent inspired by American heroes with rugged males in mind to provide them with a way to maintain a fresh scent that isn't too overpowering. The fresh, woodsy scent is reported to have hints of smoky flint, orange, hickory and red clay in the mix to make it suitable for wear by consumers of all kinds. The packaging for the cologne pays homage to the US Armed Forces through the canteen-like design that is paired with a dog tag that reads, "Real American Hero."
The G.I. Joe Cologne acknowledges the rising number of male consumers who are becoming more accustomed to cosmetic product use. As men seek out new ways to stay fresh, we could continue to see more hyper-masculine cosmetic products coming to the market.