The Lynx Jungle Fresh fragrance is the latest scent profile being added to the brand's core product range in the UK as the perfect option for consumers to try out this winter and beyond. The fragrance will be available in the brand's body spray, antiperspirant, stick deodorant and shower gel, and is hoped to help recruit new customers to both the brand and the category. Boasting woody and earthy notes, the fragrance has herbal and botanical influences with a final burst of lavender and citrus that respond to Gen Z preferences for clean and refreshing scents.
General Manager, Deodorants at Unilever UKI Monique Rossi spoke on the Lynx Jungle Fresh fragrance saying, "Within the first year of Lynx’s last core innovation, Epic Fresh, many new deodorant and shower gel shoppers were attracted to the proposition, driving category value and as a result growing the male toiletries category[4]. Jungle Fresh has been designed to build on this success and has a clear place in the current market by tapping into the demand for clean and refreshing scent profiles.”
What's Driving This Trend
- Clean Fragrance Preferences
- Gen Z preferences are driving demand for clean and refreshing scents in the cosmetics industry.
- Herbal & Botanical Influences
- Fragrances with herbal and botanical influences are gaining popularity in the personal care sector.
- Recruitment of New Customers
- Innovative scent profiles like Lynx Jungle Fresh are targeting new customers in the fragrance market.
Who This Affects Most
- Cosmetics Industry
- The cosmetics industry is benefiting from the trend of clean and refreshing fragrance preferences.
- Personal Care Sector
- The personal care sector is embracing herbal and botanical influences in fragrance offerings for consumers.
- Fragrance Market
- New scent profiles are driving recruitment of new customers and growth opportunities in the fragrance market.
