The Lynx Ice Chill products have been launched by Unilever as a lineup of offerings for Millennial and Gen Z consumers who are looking for products that keep them smelling fresh and feeling clean.
The new scent is reported to be fresh and invigorating, while the antibacterial profile of each product helps to ensure the person will stay feeling clean for extended periods. The products includes shower gel, body sprat and antiperspirant, which are all branded with an attention to laid-back cool to make them appealing to younger consumers seeking out new grooming products.
The Lynx Ice Chill products are being rolled out for purchase in the UK and will be supported by an extensive marketing campaign that includes partnerships with Spotify, Snapchat and several high profile influencers.
Masculine Millennial Grooming Products
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Alcohol-Free Deodorant Wipes
Refillable Eco Deodorants
Waste-Reducing Mouthwash Tablets
Detoxifying Shampoo Sticks
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