Swerve's 'Swerve Sweets' is a new line of free-from baking mixes that provides consumers with an effortless way to make "premium carb-conscious treats" like cake, pancakes, waffles and cookies.
The ketogenic-friendly baking mixes are made without GMO ingredients, gluten, grains and feature Swerve's zero-calorie sugar replacement, which is made from erythritol, natural flavors and prebiotic fibers. The new baking mixes make it easy for consumers to prepare a better-for-you take on classics like chocolate chip cookies for snacks, as well as sweet dessert and breakfast goods.
Gluten-free consumers used to be limited to a few products, but a growing number of brands are creating products that cater to the larger free-from market—at the same time, this is the more appealing to those who are seeking out clean-label products.
What's Driving This Trend
- Free-from Baking Mixes
- Opportunity for disruptive innovation in creating more varieties of free-from baking mixes using natural ingredients and clean-label products.
- Ketogenic-friendly Products
- Potential for disruptive innovation in developing ketogenic-friendly products with zero-calorie sugar replacements and low-carb ingredients.
- Expansion of Free-from Market
- Disruptive innovation opportunities in expanding the free-from market by creating more products that cater to gluten-free and clean-label consumers.
Who This Affects Most
- Food Manufacturing
- The food manufacturing industry could explore disruptive innovation by incorporating free-from baking mixes into their product offerings.
- Healthy Snack Industry
- Opportunity for disruptive innovation in the healthy snack industry by developing ketogenic-friendly snack products using natural and clean-label ingredients.
- Gluten-free Market
- Disruptive innovation opportunities in the gluten-free market by creating more products that cater to the growing demand for gluten-free, clean-label options.
