To help consumers enjoy the giving spirit of the holidays to the fullest, Starbucks teamed up with Spotify to release a collection of three limited-edition gift cards. The special-edition Starbucks gift cards boasts designs featuring legendary artists and bands, including Chance the Rapper, Lady Gaga and Metallica. As each musician or group is passionate about supporting various causes like youth empowerment, education and veterans, Starbucks and Spotify have committed to donating and dividing a total of $1 million between three charities.
With the purchase of the limited-edition gift cards, consumers had the chance to support Social Works, Lady Gaga and her Born This Way Foundation, as well as the All Within My Hands Foundation.
As an added incentive for consumers to gift the collectible cards, the cards also include a Spotify Premium trial offer, available to those who have yet to try Spotify's Premium service.