Nike works in collaboration with Sean Wotherspoon once again on another Air Max 1/97 iteration. On Instagram, Wotherspoon reveals a light blue version of the classic silhouette with a predominantly corduroy-constructed upper. It sits on top of a dark navy blue sole and contrasted with bright yellow details throughout, rounded off with two miniature Swooshes for branding and a smiley face on the footbed.
The caption on the Instagram post reveals that the piece is merely a sample in its early stages, with potential changes of additional colors to the soles, color changes to the sock liner and air bubble, and turning the uppers from solid to gradient.
What Makes This Trend Stand Out
- Corduroy Sneakers
- Manufacturers from all sectors can use corduroy material to offer a unique twist to their footwear lineups.
- Collaborative Design
- Increased collaborations between designers and large corporations can lead to fresh and experimental fashion innovations.
- Customizable Sneakers
- Customization options for sneaker designs can attract a new generation of consumers who want personalized fashion choices.
Sectors Adopting This
- Footwear Industry
- The footwear industry can adopt corduroy material to introduce a new line of trendy and comfortable sneakers.
- Fashion and Apparel Industry
- Collaborations between designers and established brands in the fashion industry can lead to unique and experimental clothing and accessory designs.
- E-commerce Industry
- E-commerce platforms can offer customizable sneakers as part of their fashion offerings to attract a digitally-savvy and style-aware audience.
