Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

PUMA Updates Its Classic California Silhouette in Multiple Colors

 - Aug 4, 2018
References: us.puma & highsnobiety
A noteworthy sneaker revival takes place with PUMA's updated California silhouette. The footwear model dates back to 1983 and is inspired by tennis legend Guillermo Vilas — Argentina's Grand Slam champion. After 35 years, the shoes make an epic return and it really comes as no surprise given the chunky sole and engaging upper.

The PUMA California sneaker revival taps into American rapper and brand ambassador Nipsey Hussle who wears the product in an urban-inspired editorial shoot. The offering boasts a unisex silhouette that is constructed with leather and nubuck. PUMA makes the updated model available in six distinct colorways, including combinations of White and Ribbon Red, Peacoat and White, Black and White, as well as Peacoat and Spectra Yellow.