Branded Quest

Revamped scavenger hunts let consumers participate in immersive brand adventures

Implications - Consumers desiring out-of-home experiences turn to brand-made games like scavenger hunts to connect more deeply with companies. Including up-leveled scavenger hunts to find physical objects, or augmented reality-based app games, consumers are reliving nostalgic games from their childhood in a modern setting. This unique marketing strategy can play an effective role in a brand’s overall image and engage consumers for extended periods of time.
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
82,085 Total Clicks
Sep 17 - Oct 18
This Month and Warm
TechMarketing
Featured Examples
Augmented Reality Scavenger Hunts - Verizon Runs a Snapchat Contest, Relying on AR and Geolocation
SCORE 9.5
This Quarter and V. Hot 1,764 Clicks Pub: Sep 25, 18
Augmented Reality Scavenger Hunts
Verizon Runs a Snapchat Contest, Relying on AR and Geolocation
Verizon provides individuals with the chance to win an iPhone XS through an augmented reality scavenger hunt on the Snapchat platform. The gamefied experience engages the user through music,... [More]
Immersive Drink Branded Activations - Gatorade's SXSW Activation Features AR Tech and Secret Rooms
SCORE 8.3
This Year and Hot 3,025 Clicks Pub: Mar 14, 18
Immersive Drink Branded Activations
Gatorade's SXSW Activation Features AR Tech and Secret Rooms
Gatorade’s SXSW activation, entitled the G-store combines immersive technology with ingenious branding, offering consumers a futuristic pop-up that demonstrates the future of the drink brand.... [More]
Augmented Reality Scavenger Hunts - Verizon's Virtual Hunt Will Reward 256 Players with an iPhone 8
SCORE 7.1
Warm 1,585 Clicks Pub: Sep 21, 17
Augmented Reality Scavenger Hunts
Verizon's Virtual Hunt Will Reward 256 Players with an iPhone 8
Verizon employed AR games play to promote the iPhone 8 in this genius marketing tactic, which will send Snapchat users on an augmented reality scavenger hunt. Through the Snapchat app, users in... [More]
Toy Car Scavenger Hunts - Hyundai's Scavenger Hunt Features Hidden Toys Throughout LA
SCORE 5.5
This Year and Warm 253 Clicks Pub: Jun 15, 18
Toy Car Scavenger Hunts
Hyundai's Scavenger Hunt Features Hidden Toys Throughout LA
Hyundai’s scavenger hunt is inviting consumers to the streets to search for tiny toy car iterations of its new Veloster coupe that the brand has hidden around Los Angeles.  Those that... [More]
Cannabis Scavenger Hunts - Winners of the Cannabis & Coffee Scavenger Hunt Will Win Cash Prizes
SCORE 7.5
This Month and Warm 177 Clicks Pub: Oct 15, 18
Cannabis Scavenger Hunts
Winners of the Cannabis & Coffee Scavenger Hunt Will Win Cash Prizes
On October 16th, Cannabis & Coffee and The Benevolent Stoner will celebrate the end of marijuana prohibition in Canada with a scavenger hunt, which will feature 15 stations at different partner... [More]
Gold-Plated Condiment Jars - Marmite is Offering an 18 Carat Gold Jar Through an AR Scavenger Hunt
SCORE 5
This Year and Average 291 Clicks Pub: Feb 6, 18
Gold-Plated Condiment Jars
Marmite is Offering an 18 Carat Gold Jar Through an AR Scavenger Hunt
Snatch is a free-to-play treasure hunt powered by augmented reality that challenges players to pick up virtual parcels around them—as part of the hunt, consumers are able to pick up everything... [More]
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