Hyundai's scavenger hunt is inviting consumers to the streets to search for tiny toy car iterations of its new Veloster coupe that the brand has hidden around Los Angeles.
Those that participate in the hunt are eligible for a chance to win tickets to the upcoming "Ant-Man and the Wasp" film as the hidden toy cars double as passes to the July 3rd showing of the movie. The brand is releasing clues regarding the whereabouts of these toys on its social media channels including Facebook, Instagram and Snapchat. Those participating are encouraged to use Hyundai's #HyundaiVeloster tag when sharing stories.
This marketing effort serves as an extension of the car brand's larger Veloster campaign, which promotes the new vehicle's role in the upcoming Marvel film.