When it comes to connecting with others in their peer group, youth are often forced to choose between a digital application or a real-world event—but Mirage World is an app that makes it possible for users to enjoy the best of both worlds.
The app uses augmented reality, having users create "Mirages" to leave for other users to discover. These Mirages may be tied to real-world objects, and their staying power at a particular location is tied to an in-app voting system; by upvoting a Mirage, users prevent them from vanishing from sight.
Some of the AR objects that may be left behind by users include GIFs, 3D emojis, text, as well as photos of drawings. Ordinarily, these Mirages will last for the span of 24 hours, but have the potential to stay for longer with a users's say so.
What's Driving This Trend
- Augmented Reality Social Apps
- Integrating augmented reality into social apps can create new ways for users to connect and engage with each other.
- Tangible AR Objects
- Using augmented reality to create tangible objects that users can interact with and leave behind for others to discover presents opportunities for innovative user experiences.
- Crowd-sourced AR Content
- Creating an in-app voting system for user-generated augmented reality content allows for a democratic approach to curating content and promoting user engagement.
Who This Affects Most
- Social Media
- Integrating augmented reality into social media platforms can offer new and innovative ways for users to engage with each other and create user-generated content.
- Retail
- Using augmented reality to integrate tangible objects into retail experiences can create an immersive and innovative shopping experience for customers.
- Tourism
- Using augmented reality to create gamified and interactive experiences for tourists can enhance the overall experience and offer new and innovative ways for them to explore a new place.
