Sleep-tracking devices become directly integrated into bed accessories
Trend - The rise of sleep-tracking apps and tools has led to the incorporation of such tools directly into the various products consumers sleep on or with. These tools allow for more seamless forms of health-tracking.
Insight - When it comes to their personal health, consumers are increasingly investing in products and tools that allow them to track their results, progress and general abilities. The benefit of these devices for consumers is that they take away some of the time and effort associated with reaching and monitoring personal goals, and are instead integrated into their daily routines.
Insight - When it comes to their personal health, consumers are increasingly investing in products and tools that allow them to track their results, progress and general abilities. The benefit of these devices for consumers is that they take away some of the time and effort associated with reaching and monitoring personal goals, and are instead integrated into their daily routines.
Workshop Question - How could your brand adapt its product/service to seamlessly integrate into its customer’s lifestyle?
Trend Themes
1. Integrated Health Tracking Accessories - The trend of incorporating health-tracking tools directly into products like pillows and mattresses provides an opportunity for companies to create more seamless and easily integrated personal health products.
2. Less Obtrusive Sleep Tracking - The trend of pressure-sensitive sleep trackers and sleep systems that do not require wearing a bulky device provides an opportunity for companies to create more comfortable and less obtrusive sleep tracking products.
3. Data-driven Sleep Technology - The trend of metric-tracking mattresses and sleep systems that use data to improve rest provides an opportunity for companies to create more personalized and effective sleep products that use advanced algorithms and AI.
Industry Implications
1. Personalized Health and Wellness - The rise of integrated health tracking accessories and data-driven sleep technology provides an opportunity for companies to create innovative and personalized health and wellness solutions for consumers.
2. Smart Home and Iot - The trend of sleep systems that work with smart home systems like IFTTT provides an opportunity for companies to create more integrated and automated smart home solutions for consumers.
3. Sleep Industry - The trend of less obtrusive and more comfortable sleep tracking devices and products provides an opportunity for companies within the sleep industry to improve their offerings and cater more effectively to consumer needs.
