Category
Tech
Delegated Interfaces
Trend cluster
Category
Integrated
Rest
Sleep-tracking devices become directly integrated into bed accessories.
1.7
Trend score
Trend
What is the Integrated Rest trend?
Integrated Rest: The rise of sleep-tracking apps and tools has led to the incorporation of such tools directly into the various products consumers sleep on or with. These tools allow for more seamless forms of health-tracking.
Insight
The consumer insight behind the Integrated Rest trend
When it comes to their personal health, consumers are increasingly investing in products and tools that allow them to track their results, progress and general abilities. The benefit of these devices for consumers is that they take away some of the time and effort associated with reaching and monitoring personal goals, and are instead integrated into their daily routines.
Trend themes
Themes within the Integrated Rest trend
Three behaviours holding the trend together01
Integrated Health Tracking Accessories
The trend of incorporating health-tracking tools directly into products like pillows and mattresses provides an opportunity for companies to create more seamless and easily integrated personal health products.
02
Less Obtrusive Sleep Tracking
The trend of pressure-sensitive sleep trackers and sleep systems that do not require wearing a bulky device provides an opportunity for companies to create more comfortable and less obtrusive sleep tracking products.
03
Data-Driven Sleep Technology
The trend of metric-tracking mattresses and sleep systems that use data to improve rest provides an opportunity for companies to create more personalized and effective sleep products that use advanced algorithms and AI.
Industry implications
What the Integrated Rest trend means for industry
Where the trend changes the playbookFor
Personalized Health and Wellness
The rise of integrated health tracking accessories and data-driven sleep technology provides an opportunity for companies to create innovative and personalized health and wellness solutions for consumers.
For
Smart Home and IoT
The trend of sleep systems that work with smart home systems like IFTTT provides an opportunity for companies to create more integrated and automated smart home solutions for consumers.
For
Sleep Industry
The trend of less obtrusive and more comfortable sleep tracking devices and products provides an opportunity for companies within the sleep industry to improve their offerings and cater more effectively to consumer needs.
Workshop question
How could your brand adapt its product/service to seamlessly integrate into its customer’s lifestyle?
Trend signals
Trend signals for Integrated Rest
Trend score 1.7 out of 10, from popularity 26%, activity 18%, freshness 8%.
Popularity26%
Activity18%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Integrated Rest trend
4 featured examples from May 11, 2017 to Oct 13, 2018CategoryLifestyle
Sunlight-Simulating Pillows
This Alarm Clock Pillow Comes With 18 Different Built-In Features
Integrate natural-sunlight alarm clock technology into the home goods industry, offering consumers a new way to improve their morning routines.
CategoryTech
Metric-Tracking Mattresses
The Sleep Number 360 p5 Makes Rest Even Easier
Companies in the bedding industry can incorporate technology in their products to meet the growing demand for innovative sleep solutions.
CategoryLifestyle
Pressure-Sensitive Sleep Trackers
The Nokia Sleep Tracker Helps You Sleep Smarter
The sleep technology industry can explore disruptive innovation opportunities by developing more advanced pressure-sensitive sleep tracking pads.
CategoryLifestyle
Rest-Optimizing Sleep Systems
Nokia Sleep Shows Off Impressive Features at CES 2018
The consumer electronics industry can capitalize on the demand for innovative sleep tracking devices and home automation solutions.
