Snatch is a free-to-play treasure hunt powered by augmented reality that challenges players to pick up virtual parcels around them—as part of the hunt, consumers are able to pick up everything from cash to event tickets, as well as a 18 carat gold-plated condiment jar from Marmite.
The gold-plated jar of Marmite worth £1,500 is one of the new top prizes of a new AR scavenger hunt competition, which ties into Marmite's ongoing Gene Project campaign. The augmented reality treasure hunt experience begins by asking players whether they were "born a lover" or "born a hater," which will result in them getting a randomly selected prize.
One lucky player will receive the single-edition gold-plated Marmite jar, however, limited-edition jars with just an 18-carat gold lid can be made-to-order via the condiment brand for a cost of £145.
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