Category
Lifestyle
Assisted Choices
Trend cluster
Category
Simplified
Self-Clean
Tools applied to the face adopt efficient self-cleaning functions.
3.3
Trend score
Trend
What is the Simplified Self-Clean trend?
Simplified Self-Clean: The adoption of automated and electric self-cleaning functions into various tools that touch the face is simplifying the sanitation process for consumers. This shift is able to balance consumers’ penchant for self-care, with their inability or unwillingness to prioritize constant upkeep for the products that offer that self-care.
Trend themes
Themes within the Simplified Self-Clean trend
Three behaviours holding the trend together01
Automated Self-Cleaning Functions
The adoption of automated and electric self-cleaning functions is trending across various tools that touch the face.
02
UV-C Light Sterilization Technology
UV-C light technology for sterilization of bacteria on personal care products is a popular trend.
03
Compact and Portable Self-Cleaning Design
Compact and portable self-cleaning designs are popular trends that cater to consumers' busy lifestyles.
Industry implications
What the Simplified Self-Clean trend means for industry
Where the trend changes the playbookFor
Personal Care Industry
The personal care industry can leverage the trend of electric self-cleaning functions to improve sanitation processes in their products.
For
Consumer Electronics Industry
The consumer electronics industry can capitalize on the trend of UV-C light sterilization technology by integrating it into their personal care products.
For
Travel and Hospitality Industry
The travel and hospitality industry can benefit from the trend of compact and portable self-cleaning designs by offering hygienic personal care products for their guests.
Workshop question
Consider an added function to your product/service that would simplify its user.
Trend signals
Trend signals for Simplified Self-Clean
Trend score 3.3 out of 10, from popularity 48%, activity 42%, freshness 8%.
Popularity48%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Simplified Self-Clean trend
4 featured examples from Jun 1, 2017 to Oct 15, 2018CategoryFashion
Self-Sanitizing Skin Brushes
This Sanitizing Exfoliating Brush Stays Optimally Clean Between Uses
The beauty and skincare industry can benefit from the development of self-sanitizing skin brushes to meet the demand for hygienic and effective cleansing tools.
CategoryFashion
Electric Makeup Brush Sanitizers
The Brushean Eases the Process of Cleaning Makeup Brushes
The Brushean presents a disruptive innovation opportunity by providing a smart solution to improve the cleanliness and hygiene of makeup brushes.
CategoryTech
Self-Sanitizing Shaving Accessories
This Sterilizable Razor Uses UV Light to Keep it Clean
Personal grooming industry can benefit from incorporating UV sterilization technology into shavers, trimmers and other products for a more hygienic and convenient consumer experie…
CategoryTech
Self-Cleaning Hair Trimmers
The Panasonic Arc3 Cordless Razor Shaves Close without Cuts
The personal care appliances industry can explore disruptive innovation by incorporating self-cleaning features into various grooming products.
