Category
Fashion
Occasion Coding
Trend cluster
Category
Avocado
Beauty
Avocado oil infusions add nourishment to everyday cosmetic staples.
3.1
Trend score
What's Happening
What is the Avocado Beauty trend?
Avocado Beauty: Joining a long list of foods with applications in hair and skincare, avocado oil is finding its place as a star ingredient in a number of best-selling products based on its role as a hydration powerhouse. This advancement speaks to the desire for cosmetics to incorporate a healing element, which serves as a catalyst by offsetting any expected negative impact on one's skin or hair.
Insight
The consumer insight behind the Avocado Beauty trend
Consumers, particularly those interested in health and wellness, have become very interested in "star ingredients" that they perceive to be particularly beneficial. As a result of this interest in such ingredients, there exists a desire to see them integrate from their original category into other industries as well.
Evidence
Examples of the Avocado Beauty trend
CategoryLifestyle
All-Natural Skincare Products
Be Well Company is Dedicated to Wellness with All-Natural Products
The skincare industry can explore disruptive innovation by expanding their offerings to include more all-natural products.
CategoryFashion
Nourishing Tinted Face Oils
Kosås' Makeup-Meets-Skincare Solution Blends Pigments & Botanical Oils
The beauty industry can explore the development of more hybrid products that blend makeup and skincare benefits.
CategoryFashion
Vitamin-Rich Skincare Treatments
RDKL's 'Glow' Hydrates the Skin during Frigid Temperatures
The skincare industry can leverage the trend of vitamin-rich skincare treatments by creating new products that prioritize natural ingredients and skin health.
CategoryFashion
Avocado Hand Masks
Sephora's New Holiday Collection Offers a Holiday-Themed Hand Mask
The beauty industry can capitalize on the trend by creating a wide range of holiday-themed skincare products, such as masks and gloves, to cater to consumer demand during the fest…
CategoryFashion
Oil-to-Milk Cleansers
Neighbourhood Botanicals' Face Off Cleanses Without Pulling the Skin
The skincare industry can use oil-to-milk cleansers as a step towards removing harmful chemicals from products.
CategoryFashion
Avocado Oil Concealers
First Aid Beauty's Superfood-Infused Concealer Provides Flexible Coverage
Opportunities for cosmetics companies to incorporate more natural, superfood ingredients into their products to meet consumer demand for skin care benefits and nourishment.
Workshop question
What new ingredients can be considered in order to help a product serve as a catalyst for healing as an expansion on its primary function?
Trend themes
Themes within the Avocado Beauty trend
Three behaviours holding the trend together01
Star Ingredient Beauty
Consumers are interested in beneficial star ingredients and desire to see them integrated into other industries as well, creating opportunities for cross-collaboration.
02
Hydration and Nourishment
People are looking for skincare and makeup solutions that provide deep hydration and nourishment, creating opportunities for products that contain natural oils and plant-based ingredients.
03
All-Natural Skincare and Wellness
Consumers are seeking all-natural skincare products and wellness solutions, driven by the desire to avoid toxins and preservatives, creating opportunities for companies to create products with clean ingredients.
Industry implications
What the Avocado Beauty trend means for industry
Where the trend changes the playbookFor
Cosmetics
Cosmetics companies can incorporate natural oils and plant-based ingredients into their products for added hydration and nourishment, or create limited edition holiday-themed collections.
For
Skincare
Skincare companies can create oil-to-milk cleansers or vitamin-rich treatments that provide hydration and nourishment, or develop all-natural products with clean ingredients to meet consumer demand for wellness-focused solutions.
For
Personal Care
Companies in the personal care industry can create makeup-meets-skincare solutions that offer lightweight, nourishing coverage, or develop all-natural beauty and wellness products without harmful toxins or preservatives to meet consumer demand for clean products.
Trend signals
Trend signals for Avocado Beauty
Trend score 3.1 out of 10, from popularity 48%, activity 36%, freshness 8%.
Popularity48%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
