Avocado oil infusions add nourishment to everyday cosmetic staples
Trend - Joining a long list of foods with applications in hair and skincare, avocado oil is finding its place as a star ingredient in a number of best-selling products based on its role as a hydration powerhouse. This advancement speaks to the desire for cosmetics to incorporate a healing element, which serves as a catalyst by offsetting any expected negative impact on one's skin or hair.
Insight - Consumers, particularly those interested in health and wellness, have become very interested in "star ingredients" that they perceive to be particularly beneficial. As a result of this interest in such ingredients, there exists a desire to see them integrate from their original category into other industries as well.
Insight - Consumers, particularly those interested in health and wellness, have become very interested in "star ingredients" that they perceive to be particularly beneficial. As a result of this interest in such ingredients, there exists a desire to see them integrate from their original category into other industries as well.
Workshop Question - What new ingredients can be considered in order to help a product serve as a catalyst for healing as an expansion on its primary function?
Trend Themes
1. Star Ingredient Beauty - Consumers are interested in beneficial star ingredients and desire to see them integrated into other industries as well, creating opportunities for cross-collaboration.
2. Hydration and Nourishment - People are looking for skincare and makeup solutions that provide deep hydration and nourishment, creating opportunities for products that contain natural oils and plant-based ingredients.
3. All-natural Skincare and Wellness - Consumers are seeking all-natural skincare products and wellness solutions, driven by the desire to avoid toxins and preservatives, creating opportunities for companies to create products with clean ingredients.
Industry Implications
1. Cosmetics - Cosmetics companies can incorporate natural oils and plant-based ingredients into their products for added hydration and nourishment, or create limited edition holiday-themed collections.
2. Skincare - Skincare companies can create oil-to-milk cleansers or vitamin-rich treatments that provide hydration and nourishment, or develop all-natural products with clean ingredients to meet consumer demand for wellness-focused solutions.
3. Personal Care - Companies in the personal care industry can create makeup-meets-skincare solutions that offer lightweight, nourishing coverage, or develop all-natural beauty and wellness products without harmful toxins or preservatives to meet consumer demand for clean products.
