Avocado oil infusions add nourishment to everyday cosmetic staples
Trend - Joining a long list of foods with applications in hair and skincare, avocado oil is finding its place as a star ingredient in a number of best-selling products based on its role as a hydration powerhouse. This advancement speaks to the desire for cosmetics to incorporate a healing element, which serves as a catalyst by offsetting any expected negative impact on one's skin or hair.
Insight - Consumers, particularly those interested in health and wellness, have become very interested in "star ingredients" that they perceive to be particularly beneficial. As a result of this interest in such ingredients, there exists a desire to see them integrate from their original category into other industries as well.
Insight - Consumers, particularly those interested in health and wellness, have become very interested in "star ingredients" that they perceive to be particularly beneficial. As a result of this interest in such ingredients, there exists a desire to see them integrate from their original category into other industries as well.
Workshop Question - What new ingredients can be considered in order to help a product serve as a catalyst for healing as an expansion on its primary function?
