In an effort to keep its motorcyclists safe, BMW's accessory line features elements that boast an all-encompassing level of connectivity.
The line works in collaboration with the car company's app, offering riders hands-free navigation, access to media and more. To ensure complete connectivity, the brand has linked its motorcycle up with its helmet and smartphone app, effectively bridging the technologies to promote safety on and off the road. Some of the updated elements include the ability to seamlessly listen to music as the beats play through one's helmet, access to media, like making hands-free phone calls using the bike's dashboard and step-by-step navigation -- which is offered by voice or by arrows on the bike's dashboard.
What's Driving This Trend
- Connected Motorcycle Accessories
- New motorcycle accessory lines establish connectivity between helmets, bikes, and smartphone apps.
- Hands-free Navigation for Motorcyclists
- Motorcycle accessory lines that allow riders to access voice or arrow-based navigation without taking their hands off the handlebars.
- Smart Motorcycle Helmets
- Smart helmets that enable motorcyclists to access media and voice-activated controls, resulting in seamless riding experiences.
Who This Affects Most
- Automotive and Motorcycle Industry
- The automotive and motorcycle market will need to invest in increasing the level of connectivity between bikes, helmets, and smartphone apps in their product lines to compete.
- Consumer Electronics Industry
- Tech companies are increasingly investing in developing smart helmet applications and connected motorcycle accessories.
- Mobile App Development Industry
- There are opportunities for app developers to partner with motorcycle accessories companies to build better connected systems and driver safety features for motorcyclists.
