Modular clothing enhances the flexibility of consumers’ wardrobes
Implications - Modular clothing items or wardrobes are becoming increasingly popular as consumers look to make long-term fashion purchases over pieces that are considered to be “on-trend.” These pieces offer consumers the flexibility to change up their style without the costs associated with constantly purchasing new items.
Workshop Question - How could your brand prioritize long-term solutions for consumers over short-term ones.
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Date Range:
Jun 17 — Oct 18
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