Modular clothing enhances the flexibility of consumers’ wardrobes
Trend - Modular clothing items or wardrobes are becoming increasingly popular as consumers look to make long-term fashion purchases over pieces that are considered to be “on-trend.” These pieces offer consumers the flexibility to change up their style without the costs associated with constantly purchasing new items.
Insight - Moved by the urgency of climate change, many consumers today are making the reduction of their ecological impact central to the spending decisions they make. Though much of these purchase decisions revolve around going "back to basics" or using the simplest version of a product, many of these same consumers are interested in hyper-innovative solutions as well, so long as they ultimately reduce impact.
Insight - Moved by the urgency of climate change, many consumers today are making the reduction of their ecological impact central to the spending decisions they make. Though much of these purchase decisions revolve around going "back to basics" or using the simplest version of a product, many of these same consumers are interested in hyper-innovative solutions as well, so long as they ultimately reduce impact.
Workshop Question - How could your brand prioritize long-term solutions for consumers over short-term ones.
4 Featured, 35 Examples:
135,121 Total Clicks
Date Range:
Jun 17 — Oct 18
Trending:
Warm
Consumer Insight Topics:
