adidas & Parley Teamed Up for a Sustainable Collaboration

 - Mar 28, 2018
References: offthehook & highsnobiety
The new 'Sink or Swim' collection from adidas and Parley highlights recycled plastic fashion and its modern-day importance. The sportswear brand and the organization tapped designer Colin Meredith to bring awareness of production practices and garment materiality through a capsule focused on sustainability.

In conjunction with the recycled plastic fashion collection, Colin Meredith set up a zero-waste installation. For 'Sink or Swim,' the young designer challenges the consumer's thought process and perception of clothing production, as well as its implications on ocean life. Hosted by Montreal's Off The Hook, the installation highlights "a range of nautical vests fashioned from recycled plastic, collected from customers at Off The Hook." The accompanying fashion collection includes a set of t-shirts, two crewnecks, a tote bag and a track pant.