Recently, ALYX revealed its Spring/Summer 2018 men's collection titled 'Halcyon Blvd' and now the label is launching 'ALYX Visual' with a styled sustainable fashion photoshoot. The collection is comprised of a variety of contemporary streetwear designs that are created from cotton-based yarn derived from pre-loved clothing. ALYX works directly with Recover Tex—an upcycled textile system that utilizes an entirely chemical-free and waterless technique to reduce waste and unnecessary resource expenditure. The process creates "regenerated cotton fiber from recycled garments and reclaimed plastic bottles," and "produces yarn for new fabrication."
The ALYX Visual sustainable fashion photoshoot features cinematography-rich shots that capture a grainy and retro ambiance, which also goes hand-in-hand with the message of the upcycled clothing.
Photo Credits: ALYX
Key Themes Behind This Trend
- Cinematography-rich Fashion Photography
- Exploring high-quality cinematography techniques in fashion photography to create a unique and visually appealing aesthetic.
- Sustainable Clothing Production
- Focusing on using upcycled materials and eco-friendly processes to produce fashion items, reducing waste and promoting sustainability.
- Grainy Retro Ambiance
- Creating a nostalgic and vintage atmosphere in fashion photoshoots by incorporating a grainy aesthetic reminiscent of old-fashioned film photography.
Where This Applies
- Fashion Retail
- Opportunity for fashion retailers to highlight sustainable clothing lines and promote the use of upcycled materials in their collections.
- Photography and Cinematography
- Disruptive innovation opportunity to explore new techniques and styles in fashion photography, such as implementing cinematography principles and utilizing grainy retro aesthetics.
- Textile Recycling
- Opportunity for companies specializing in textile recycling to collaborate with fashion brands, offering eco-friendly fabric options and promoting sustainable practices in the fashion industry.
