Quirky Color-In Masks

OMY's Fun Paper Face Masks Boast Unique Forms to Be Colored

As easy enough as it is to make your own paper face masks, one of the reasons that people are drawn to purchase OMY's collection of Coloring Masks is because of the zany shapes they are offered in.

OMY's Coloring Masks come in collections like the FANTASTIC-MASK, PARIS-MASK and the NEW YORK CITY-MASK, which features eight unusual masks that are shaped like everything from croissant breakfasts and high-heeled shoes to shopping bags. The unique color-in masks have the ability to enhance playtime with components for both arts and crafts activities and dress-up, although the brand specifically calls them out as ideal for parties and birthdays.

OMY makes a range of unique coloring products, including everything from oversized color-in poster pages to puzzle kits and wall stickers that can be accented with color.

Zany-shaped Masks
Opportunity for creating unique face masks with unconventional shapes for enhanced playtime and creative expression.
Color-in Products
Potential for developing a range of coloring products that offer both arts and crafts activities and decorative elements.
Enhanced Dress-up
Disruptive innovation opportunity in designing masks that combine artistic expression and dress-up features for parties and special occasions.

Sectors Adopting This

Arts and Crafts
An industry that can benefit from producing unconventional coloring products that engage children's creativity and imagination.
Party Supplies
Opportunity for offering unique, customizable masks that add a fun and interactive element to parties and celebrations.
Toy and Gift
Potential for developing innovative masks that serve as both creative play items and unique gifts for children and adults.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 69%
Activity 75%
Freshness 8%