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Donut Diffusion

A variety of unexpected snacks incorporate donut-inspired flavors

Implications - As nostalgic flavors continue to emerge in increasingly surprising categories, donut-inspired flavors in particular are proving to be both highly marketable and exceedingly versatile. This advancement highlights the unifying power of even the most simple food experiences and speaks to the opportunity of creating experiential flavors that are both memorable and functional.

Workshop Question - How can you look to unifying food experiences in order to find inspiration for new special edition flavors?

SCORE 7.4

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Activity

Freshness

Megatrends

Patterns

6 Featured, 54 Examples: 44,219 Total Clicks

Date Range: May 17 - Oct 18

Trending: This Year and Warm

Consumer Insight Topics: Lifestyle Food

Featured Examples

Indulgent Plant-Based Protein Bars - TRUWOMEN's Bars are Powered by Plants and Inspired by Desserts

SCORE 8.6

This Year and V. Hot 2,979 Clicks Pub: Jun 13, 18

Indulgent Plant-Based Protein Bars

TRUWOMEN's Bars are Powered by Plants and Inspired by Desserts

TRUWOMEN launched a series of dessert-inspired products, but with a twist, as all of the products take the form of nourishing plant-based protein bars. The flavorful protein bars from the Los Angeles-... [More]

Donut-Flavored Jelly Beans - Jelly Belly is Introducing a Set of Krispy Kreme Jelly Bean Flavors

SCORE 6.6

Warm 1,028 Clicks Pub: May 26, 17

Donut-Flavored Jelly Beans

Jelly Belly is Introducing a Set of Krispy Kreme Jelly Bean Flavors

At this year’s Sweets and Snacks Expo, Jelly Belly teased a new set of jelly bean flavors inspired by Krispy Kreme donuts. The Krispy Kreme Jelly Belly confections make it possible for fans of... [More]

Donut-Themed Cereals - Kellogg's is Launching Donut Shop Cereal in Pink and Donut Varieties

SCORE 6.8

Warm 549 Clicks Pub: Dec 2, 17

Donut-Themed Cereals

Kellogg's is Launching Donut Shop Cereal in Pink and Donut Varieties

Kellogg’s is soon set to introduce its all-new Donut Shop cereal, featuring donut-shaped pieces in donut-flavored Pink and Chocolate varieties. Both new breakfast cereal products are set to be... [More]

Breakfast Meal Protein Shakes - The New Optimum Nutrition Shakes are Both Packed with Nutrients

SCORE 4.4

Average 706 Clicks Pub: Jul 19, 17

Breakfast Meal Protein Shakes

The New Optimum Nutrition Shakes are Both Packed with Nutrients

Consumers are busier than ever and are shifting to require more functional, convenient ways to maintain good health, so the new Optimum Nutrition Shakes are here to offer a faster way to get their... [More]

Donut-Flavored Popcorns - The Krispy Kreme 'Original Glazed' Popcorn is Available Only in the UK

SCORE 6

This Year and Warm 457 Clicks Pub: Mar 3, 18

Donut-Flavored Popcorns

The Krispy Kreme 'Original Glazed' Popcorn is Available Only in the UK

Fans of the iconic donut brand will be pleased to hear about the Krispy Kreme ‘Original Glazed’ Popcorn as a snack that will switch up how consumers can enjoy the classic taste of its... [More]

Private Label Ice Creams - Target Has Released Healthy Ice Creams Under Its Archer Farms Label

SCORE 6.2

This Year and Warm 359 Clicks Pub: Jul 10, 18

Private Label Ice Creams

Target Has Released Healthy Ice Creams Under Its Archer Farms Label

In an effort to meet the surging demand for healthier, low-calorie ice creams, Target has launched a new lineup of frozen desserts under its Archer Farms label. Not only are the new ice creams high... [More]