A variety of unexpected snacks incorporate donut-inspired flavors
Trend - As nostalgic flavors continue to emerge in increasingly surprising categories, donut-inspired flavors, in particular, are proving to be both highly marketable and exceedingly versatile. This advancement highlights the unifying power of even the most simple food experiences and speaks to the opportunity of creating experiential flavors that are both memorable and functional.
Insight - Today's consumer is accustomed to a great deal of novelty in almost all aspects of their lives, from technology to food. As a result, there's a great deal of acceptance and desire for products that cross categories in order to inject some excitement into familiar experiences.
Insight - Today's consumer is accustomed to a great deal of novelty in almost all aspects of their lives, from technology to food. As a result, there's a great deal of acceptance and desire for products that cross categories in order to inject some excitement into familiar experiences.
Workshop Question - How can you look to unifying food experiences in order to find inspiration for new special edition flavors?
