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Donut Diffusion

A variety of unexpected snacks incorporate donut-inspired flavors

Implications - As nostalgic flavors continue to emerge in increasingly surprising categories, donut-inspired flavors in particular are proving to be both highly marketable and exceedingly versatile. This advancement highlights the unifying power of even the most simple food experiences and speaks to the opportunity of creating experiential flavors that are both memorable and functional.
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
40,288 Total Clicks
May 17 - Oct 18
This Month and Warm
LifestyleFood
Featured Examples
Indulgent Plant-Based Protein Bars - TRUWOMEN's Bars are Powered by Plants and Inspired by Desserts
SCORE 9
This Year and V. Hot 2,554 Clicks Pub: Jun 13, 18
Indulgent Plant-Based Protein Bars
TRUWOMEN's Bars are Powered by Plants and Inspired by Desserts
TRUWOMEN launched a series of dessert-inspired products, but with a twist, as all of the products take the form of nourishing plant-based protein bars. The flavorful protein bars from the Los Angeles-... [More]
Donut-Flavored Jelly Beans - Jelly Belly is Introducing a Set of Krispy Kreme Jelly Bean Flavors
SCORE 6.8
Warm 985 Clicks Pub: May 26, 17
Donut-Flavored Jelly Beans
Jelly Belly is Introducing a Set of Krispy Kreme Jelly Bean Flavors
At this year’s Sweets and Snacks Expo, Jelly Belly teased a new set of jelly bean flavors inspired by Krispy Kreme donuts. The Krispy Kreme Jelly Belly confections make it possible for fans of... [More]
Donut-Themed Cereals - Kellogg's is Launching Donut Shop Cereal in Pink and Donut Varieties
SCORE 7.1
This Year and Warm 509 Clicks Pub: Dec 2, 17
Donut-Themed Cereals
Kellogg's is Launching Donut Shop Cereal in Pink and Donut Varieties
Kellogg’s is soon set to introduce its all-new Donut Shop cereal, featuring donut-shaped pieces in donut-flavored Pink and Chocolate varieties. Both new breakfast cereal products are set to be... [More]
Breakfast Meal Protein Shakes - The New Optimum Nutrition Shakes are Both Packed with Nutrients
SCORE 4.7
Average 684 Clicks Pub: Jul 19, 17
Breakfast Meal Protein Shakes
The New Optimum Nutrition Shakes are Both Packed with Nutrients
Consumers are busier than ever and are shifting to require more functional, convenient ways to maintain good health, so the new Optimum Nutrition Shakes are here to offer a faster way to get their... [More]
Donut-Flavored Popcorns - The Krispy Kreme 'Original Glazed' Popcorn is Available Only in the UK
SCORE 6.4
This Year and Warm 384 Clicks Pub: Mar 3, 18
Donut-Flavored Popcorns
The Krispy Kreme 'Original Glazed' Popcorn is Available Only in the UK
Fans of the iconic donut brand will be pleased to hear about the Krispy Kreme ‘Original Glazed’ Popcorn as a snack that will switch up how consumers can enjoy the classic taste of its... [More]
Private Label Ice Creams - Target Has Released Healthy Ice Creams Under Its Archer Farms Label
SCORE 6.7
This Year and Warm 316 Clicks Pub: Jul 10, 18
Private Label Ice Creams
Target Has Released Healthy Ice Creams Under Its Archer Farms Label
In an effort to meet the surging demand for healthier, low-calorie ice creams, Target has launched a new lineup of frozen desserts under its Archer Farms label. Not only are the new ice creams high... [More]
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