The New Optimum Nutrition Shakes are Both Packed with Nutrients
Michael Hemsworth — July 19, 2017 — Lifestyle
References: preparedfoods
Consumers are busier than ever and are shifting to require more functional, convenient ways to maintain good health, so the new Optimum Nutrition Shakes are here to offer a faster way to get their day started. Positioned as breakfast protein shakes, the beverages are launching as of July and come in two options including Whey & Oats and Greek Yogurt. The former is packed with fine-milled whole oats, while the latter is made with whey protein and chia seeds for a rich yet smooth and creamy texture.
The Optimum Nutrition Shakes have been positioned to be ideal as a way to start your day, and come in several flavor options that include Chocolate Glazed Donut, Blueberry Muffin and Vanilla Almond Pastry for Whey & Oats, and Vanilla, Strawberry and Blueberry for Greek Yogurt.
The Optimum Nutrition Shakes have been positioned to be ideal as a way to start your day, and come in several flavor options that include Chocolate Glazed Donut, Blueberry Muffin and Vanilla Almond Pastry for Whey & Oats, and Vanilla, Strawberry and Blueberry for Greek Yogurt.
Trend Themes
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Convenient Health Solutions — The rising demand for functional and convenient health products presents an opportunity for companies to develop innovative meal replacement options.
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Breakfast-on-the-go — Busy consumers are seeking quick and nutritious breakfast options, creating a market for ready-to-drink protein shakes.
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Alternative Protein Sources — The use of ingredients like whey protein and chia seeds in protein shakes opens up opportunities for alternative protein sources in the food and beverage industry.
Industry Implications
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Health and Wellness — Companies in the health and wellness industry can capitalize on the trend by creating innovative, convenient, and nutrient-packed meal replacement options.
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Food and Beverage — The food and beverage industry can explore the market demand for ready-to-drink protein shakes and develop new flavors and formulations to cater to different consumer preferences.
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Alternative Protein — With the growing interest in alternative protein sources, the alternative protein industry can leverage the popularity of protein shakes and expand their product offerings to include innovative protein-rich beverages.
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