PUMA introduces two new iterations of its iconic footwear models adorned in an Asphalt colorway option exclusively crafted for Hypefest this weekend. The founder and creative director of Mita Japan, Shigeyuki Kunii, works in collaboration with the German sportswear label on reworking its CELL Endura model and the CELL Venom sneakers as well. Both silhouettes are inspired by a 90s design aesthetic throughout their exteriors and the new gray-hued uppers retain the same concept.
The uppers are constructed from a breathable mesh material overlayed with both suede and PU to gravitate attention. Its toe cap has digital stitching details, all sitting atop of an EVA midsole and an outsole crafted from rubber. The label's iconic CELL technology and cushioning system round off the sneakers.