At this year's mobile world congress, IKEA showcased its new store, which highlights the future of brick-and-mortar retail, while offering guests an entertaining and immersive shopping experience.
The furniture brand partnered with Accenture to make this event possible. While smaller than most IKEA locations, this space relied on augmented reality to demonstrate the brand's full offerings to consumers. The walls of this demo store were covered in screens that provided a streamlined space for individuals to search products, read through product descriptions and add items to their virtual cart.
At the end of the experience, shoppers could decide between picking up the purchased items prior to leaving the store, or, having the goods conveniently delivered to their front door.
Image credit: Self service checkout via Shutterstock
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