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The science behind ingredients or curated foods is brought to the forefront
Implications - Food brands are highlighting the scientific properties of their items, or curating products or events that center around scientific consumption, in a way that informs and connects consumers' to the brands' vision. The use of science as a marketing and engagement tool caters to consumers seeking what they perceive to be fact-based products and services. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
30,045 Total Clicks
Jul 17 - Jul 18
This Year and Mild
Companies use crowdsourcing to train neural networks for better AI
Implications - Rigorous testing of AI means gathering mass amounts of data that are difficult to accumulate in the lab. Instead, companies have begun to train their machines with crowdsourced online games through which users unwittingly improve the quality of the AI. Gamifying technical aspects of one's brand cleverly redirects the wealth of information embedded in the crowd toward product improvement. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
54,964 Total Clicks
Nov 16 - Oct 17
Average
TechScience
Futuristic meal replacement concepts entice time-starved consumers
Implications - While much of the conversation seems to focus on the wellness lifestyle obsession, an emerging group of consumers interested merely in absorbing one's required daily nutrients in the most efficient way possible are embracing futuristic meal replacement plans. This progression highlights the ability of modern consumers to construct lifestyles of their own liking, such a freedom includes previously unthinkable concepts such as the choice to save time by avoiding conventional meals, whether or not this results in opting out of such shared experiences as dining. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
72,191 Total Clicks
Jun 16 - Mar 18
This Year and Warm
TechScienceLifestyleFoodHealthLife
Weather-proofing goes a step further with new materials
Implications - Global warming has created unpredictable circumstances in many parts of the world. This creates a need for more adaptable structures; it all begins with industrial materials, and the development of more extreme weather proofing. This adaptability goes beyond the tangible circumstances and materials, and into a need for efficient and effective solutions to global problems. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
251,999 Total Clicks
Sep 15 - Nov 16
Hot
The 6 Patterns of Opportunity & Top 18 Megatrends
Robot-building kits and toys help bring STEM concepts to life
Implications - As STEM continues to evolve in the toy space, brands are developing robot-building kits and systems to pique the interest of kids. By involving children in the making and programming of robots, toy brands are able to make these STEM-related toys both more engaging and rewarding for the end user. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
99,656 Total Clicks
Jun 16 - Oct 16
Warm
TechScienceToysRobotsLife-Stages
The idea of upcycling infiltrates alternative energy
Implications - Upcycling has gained popularity in industries such as food service and fashion, creating more urgency around the ongoing attempt to turn waste into energy. Progress made in this area explores everything from human waste to environmentally unfriendly refuse, the latter providing an overlapping attempt at sustainability that aligns perfectly with today's increasingly green consumer. [More]
SCORE 3.6
Popularity
Activity
Freshness
Megatrends
Patterns
56,314 Total Clicks
Feb 16 - Feb 17
Mild
TechScience
Regional marijuana legalization opens the door for new ventures
Implications - Just as a fast-growing legal recreational marijuana market has created a demand for brands and products, the emerging opportunity has allowed for the emergence of new ventures that serve functions unique to the cannabis business. In addition to highlighting the far-reaching nature of the legal cannabis market, this shift highlights the opportunity for brands offering B2B services to leverage the needs of entrepreneurs in unique emerging sectors. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
109,878 Total Clicks
Apr 15 - Aug 16
Warm
Trend Hunter Services
The gap between medical professionals and consumers is closing
Implications - As more consumers rediscover the value of autodidacticism within base-level medical education, a desire for more in-depth, professional-level data can be observed. This creates an opportunity for healthcare professionals to connect to consumers in a more intimate way, while creating more opportunity for the use of readily available data. [More]
SCORE 3.7
Popularity
Activity
Freshness
Megatrends
Patterns
68,526 Total Clicks
Mar 15 - Feb 17
Mild
TechScienceLifestyleHealth
Healthcare providers look to big data for better customer service
Implications - As brands look to fulfill accelerated consumer expectations around access to services, many healthcare facilities are looking at qualitative information gleaned from big data to redesign the customer experience. In addition to streamlining operations, this process highlights the opportunity to accelerate existing parts of a product or service by accumulating insight into the consumer experience and making subtle, but extremely well-informed tweaks. This ensures innovation within a familiar capacity. [More]
SCORE 3.5
Popularity
Activity
Freshness
Megatrends
Patterns
80,918 Total Clicks
Jul 15 - Jan 17
Mild
TechScienceMobileLifestyleHealth
More traditional scientific data is fueling large and small organizations
Implications - Though the phrase Big Data is making waves among marketers, the idea of data analysis is nothing new to those in more scientific industries. With this in mind, it is unsurprising that businesses are now using scientific data to find deeper insights than the simple accumulation of consumers' brand interactions. This speaks to the level of competition and diversity of uses within the world of data. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
54,768 Total Clicks
Feb 16 - Jul 17
Average
TechScienceBusiness