Category
Lifestyle
Festive Fusions
Trend cluster
Category
Microplastic
Capture
Researchers are creating devices that capture microplastics from oceans.
3.8
Trend score
Trend
What is the Microplastic Capture trend?
Microplastic Capture: Microplastic pollution is an ever-increasing problem in the modern world, with traces of microplastics being found in everything from food to living organisms. The world's oceans are a hotspot for this pollution, leading to science organizations creating devices to recapture microplastics.
Insight
The consumer insight behind the Microplastic Capture trend
There is increased pressure from consumers and governments alike for businesses to engage in sustainable practices and offset their emissions. These businesses seek solutions for reducing and offsetting their emissions that are transparent and tangible. Ideally, businesses desire solutions that go beyond minor reductions in annual CO2 emissions. These methods improve businesses' government standings and their ability to market to eco-conscious consumers. With the rising concerns surrounding microplastic pollution and carbon emissions, these corporations are reinvesting a portion of profits into NGOs and research centers for mutual benefit.
Trend themes
Themes within the Microplastic Capture trend
Three behaviours holding the trend together01
Microplastic Pollution
The rising concerns surrounding microplastic pollution has led to science organizations creating devices to recapture microplastics.
02
Sustainable Practices
There is increased pressure from consumers and governments alike for businesses to engage in sustainable practices and offset their emissions.
03
Green Technologies
Businesses seek solutions for reducing and offsetting their emissions using green technologies that are transparent and tangible.
Industry implications
What the Microplastic Capture trend means for industry
Where the trend changes the playbookFor
Environmental Technology
Environmental technology is increasingly important in addressing microplastic pollution and offsetting emissions using green technologies.
For
Waste Management
New technologies are revolutionizing the waste management industry, with innovations like microplastic-capturing magnetic powders and microplastic-collecting bacteria providing solutions to reduce pollution.
For
Maritime Industry
The maritime industry is working towards tackling ocean pollution, with companies like Mitsui O.S.K Lines (MOL) Ltd. developing new technologies to capture microplastics in the ocean.
Workshop question
How could your industry contribute to pollution recapture?
Trend signals
Trend signals for Microplastic Capture
Trend score 3.8 out of 10, from popularity 58%, activity 41%, freshness 14%.
Popularity58%
Activity41%
Freshness14%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Microplastic Capture trend
4 featured examples from Dec 21 to Dec 23, 2022CategoryEco
Microplastic-Capturing Magnetic Powders
RMIT U Researchers Develop a Method for Catching Plastic
Integration of magnetic powders for capturing pollutants into waste management processes presents a disruptive innovation opportunity for the waste management industry.
CategoryEco
Microplastic-Reducing Sound Speakers
Sound Speakers Can Now Remove Microplastics from Water
The development of microplastic-reducing sound speakers presents a growth opportunity for the environmental technology industry.
CategoryEco
Microplastic-Collecting Bacteria
Microbiologists are Using Bacteria to Remove Polluting Plastics
Developing sustainable solutions for environmental problems, like reducing microplastic pollution, presents an opportunity for the environmental science industry to develop new te…
CategoryEco
Microplastic Collection Devices
Mitsui O.S.K Ltd. and Miura Co. Unveiled an MP Collection Device
The maritime industry could benefit from the implementation of microplastic collection devices on vessels to reduce oceanic pollution generated from shipping.
