Nouveau Nursing

The process of nursing is streamlined via business and design

Implications - Businesses are designing and creating products that ease the process of nursing for mothers. Whether created for public nursing, to ease breast milk pumping or for mothers who don't nurse, such businesses and products reveal a more serious focus on women's health in the public sphere.

Workshop Question - Consider an untapped demographic that your brand could cater to.
SCORE 7.7
Popularity
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Megatrends
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128,553 Total Clicks
Sep 17 - Oct 18
This Year and Warm
LifestyleHealth
Featured Examples
Nursing Clothing Collections - La Mere Clothing Makes Stylish, Functional Fashion for Breastfeeding
SCORE 8
Hot 6,710 Clicks Pub: Nov 17, 17
Nursing Clothing Collections
La Mere Clothing Makes Stylish, Functional Fashion for Breastfeeding
While most fashion for breastfeeding women can be identified by obvious pockets, flaps and openings, La Mere Clothing sets itself apart by integrating discreet, yet highly functional design details... [More]
Silent Wireless Breast Pumps - Elvie's Ultra-comfortable Design is Compatible with Nursing Bras
SCORE 9.1
This Year and V. Hot 6,461 Clicks Pub: Sep 26, 18
Silent Wireless Breast Pumps
Elvie's Ultra-comfortable Design is Compatible with Nursing Bras
Tech company Elvie launches a wireless breast pump that is designed to accommodate the needs of new mothers and make the breastfeeding experience as seamless as possible. For one, the product is... [More]
Private Nursing Benches - 'Heer' is an Ergonomically Designed Seating Solution for Breastfeeding
SCORE 7.7
This Year and Hot 1,181 Clicks Pub: Oct 8, 18
Private Nursing Benches
'Heer' is an Ergonomically Designed Seating Solution for Breastfeeding
While there are many privacy-centric seating solutions that have been developed for the workplace, ‘Heer’ sets itself apart as a breastfeeding-friendly bench for nursing mothers that... [More]
Online Breast Milk Marketplaces - Bby Breastmilk Marketplace is a Physician-Approved Platform
SCORE 7
This Year and Warm 536 Clicks Pub: May 30, 18
Online Breast Milk Marketplaces
Bby Breastmilk Marketplace is a Physician-Approved Platform
Many mothers aren’t capable of producing breastmilk, but some parenting philosophies don’t believe in using infant formula—Bby Breastmilk Marketplace is the perfect platform for... [More]
Compression Nursing Bras - 'Lilu' Helps New Mothers Pump Milk at Work Efficiently
SCORE 3.6
Mild 423 Clicks Pub: Sep 20, 17
Compression Nursing Bras
'Lilu' Helps New Mothers Pump Milk at Work Efficiently
Although breast pumps present a multitude of benefits for the new mother, the devices often result in the production of less breast milk, which is why one company developed ‘Lilu,’ a... [More]
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