Category
Lifestyle
Assisted Choices
Trend cluster
Category
Nouveau
Nursing
The process of nursing is streamlined via business and design.
5.3
Trend score
Trend
What is the Nouveau Nursing trend?
Nouveau Nursing: Businesses are designing and creating products that ease the process of nursing for mothers. Whether created for public nursing, to ease breast milk pumping or for mothers who don't nurse, such businesses and products reveal a more serious focus on women's health in the public sphere.
Trend themes
Themes within the Nouveau Nursing trend
Three behaviours holding the trend together01
Efficient Breast Milk Pumps
Innovative developments in breast pumping technology with efficient designs that save nursing mothers time and energy.
02
Stylish Nursing Clothing
Fashionable designs that integrate discreet nursing features into apparel for a seamless and stylish breastfeeding experience.
03
Medical Online Marketplaces
Physician-approved online platforms that provide safe, reliable and healthy alternatives for mothers seeking breast milk for their children.
Industry implications
What the Nouveau Nursing trend means for industry
Where the trend changes the playbookFor
Healthcare
Development of new products to ease the nursing process for mothers and improve the production of breast milk.
For
Fashion
Incorporation of discreet nursing features into fashion-forward clothing to make breastfeeding easier.
For
Technology
Innovations in technology to create efficient and wireless breast pumps to promote convenience and discretion.
Workshop question
Consider an untapped demographic that your brand could cater to.
Trend signals
Trend signals for Nouveau Nursing
Trend score 5.3 out of 10, from popularity 80%, activity 72%, freshness 8%.
Popularity80%
Activity72%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Nouveau Nursing trend
5 featured examples from Sep 20, 2017 to Oct 9, 2018CategoryLife-Stages
Nursing Clothing Collections
La Mere Clothing Makes Stylish, Functional Fashion for Breastfeeding
La Mere Clothing's nursing clothing collection is disrupting the fashion industry with its discreet yet highly functional design.
CategoryLifestyle
Silent Wireless Breast Pumps
Elvie's Ultra-comfortable Design is Compatible with Nursing Bras
Manufacturers of maternity products can leverage the new wireless breast pump technology to enhance the user experience with their products and offer customers greater freedom and…
CategoryArt & Design
Private Nursing Benches
'Heer' is an Ergonomically Designed Seating Solution for Breastfeeding
Furniture manufacturers can explore the development of specialized seating solutions for specific demographics such as nursing mothers in public spaces.
CategoryBusiness
Online Breast Milk Marketplaces
Bby Breastmilk Marketplace is a Physician-Approved Platform
Disruptive innovation opportunity: Build an online platform specifically designed for the buying and selling of breastmilk, ensuring a seamless and secure transaction process.
CategoryLifestyle
Compression Nursing Bras
'Lilu' Helps New Mothers Pump Milk at Work Efficiently
The 'Lilu' device presents new opportunities for innovation in the baby care products industry.
