Donuts and drinking are married in unique crossover experiences
Trend - Brands are offering a variety of indulgent experiences that see their dessert pastry cravings married with familiar drinking practices. This elevation of a treat once considered generic speaks speaks to how brands can reinvent standard items by focusing on experience.
Insight - When it comes to foodie culture, the increased focus on "experimentation" that consumers have is fueled in-part by what looks good on social media. Viewing food trends and wanting to replicate them in shareable snapshots is still a common practice on social media, and young consumers in particular are drawn to brands that make this process inherent in their product experience.
Insight - When it comes to foodie culture, the increased focus on "experimentation" that consumers have is fueled in-part by what looks good on social media. Viewing food trends and wanting to replicate them in shareable snapshots is still a common practice on social media, and young consumers in particular are drawn to brands that make this process inherent in their product experience.
Workshop Question - How can you borrow from the rituals of a particular culinary practice in order to create an enriched product experience?
