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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,232 more

Ritualized Dessert

Donuts and drinking are married in unique crossover experiences

Trend - Brands are offering a variety of indulgent experiences that see their dessert pastry cravings married with familiar drinking practices. This elevation of a treat once considered generic speaks speaks to how brands can reinvent standard items by focusing on experience.

Insight - When it comes to foodie culture, the increased focus on "experimentation" that consumers have is fueled in-part by what looks good on social media. Viewing food trends and wanting to replicate them in shareable snapshots is still a common practice on social media, and young consumers in particular are drawn to brands that make this process inherent in their product experience.
Workshop Question - How can you borrow from the rituals of a particular culinary practice in order to create an enriched product experience?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
23,740 Total Clicks
Date Range:
May 17 — Oct 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

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