Category
Lifestyle
Assisted Choices
Trend cluster
Category
Ritualized
Dessert
Donuts and drinking are married in unique crossover experiences.
3.4
Trend score
Trend
What is the Ritualized Dessert trend?
Ritualized Dessert: Brands are offering a variety of indulgent experiences that see their dessert pastry cravings married with familiar drinking practices. This elevation of a treat once considered generic speaks speaks to how brands can reinvent standard items by focusing on experience.
Insight
The consumer insight behind the Ritualized Dessert trend
When it comes to foodie culture, the increased focus on "experimentation" that consumers have is fueled in-part by what looks good on social media. Viewing food trends and wanting to replicate them in shareable snapshots is still a common practice on social media, and young consumers in particular are drawn to brands that make this process inherent in their product experience.
Trend themes
Themes within the Ritualized Dessert trend
Three behaviours holding the trend together01
Indulgent Experiences
Brands are offering a variety of indulgent experiences that see their dessert pastry cravings married with familiar drinking practices.
02
Experimentation in Foodie Culture
The increased focus on "experimentation" that consumers have is fueled in-part by what looks good on social media, and young consumers in particular are drawn to brands that make this process inherent in their product experience.
03
Unique Pairings
Brands are experimenting with unique pairings as a way to open the minds of consumers and get them to see just how many ways beer, wine and cocktails can be enjoyed in unexpected ways, with both sweet and savory pairings.
Industry implications
What the Ritualized Dessert trend means for industry
Where the trend changes the playbookFor
QSR
QSR industry is experimenting with the release of its own branded beer.
For
Craft Beverages
Craft beverage industry is experimenting with unique and unusual pairings to create a new and innovative taste experience.
For
Artisanal Food Products
Increasing consumer focus on artisanal food products is fueling experimentation in the foodie culture.
Workshop question
How can you borrow from the rituals of a particular culinary practice in order to create an enriched product experience?
Trend signals
Trend signals for Ritualized Dessert
Trend score 3.4 out of 10, from popularity 49%, activity 44%, freshness 8%.
Popularity49%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ritualized Dessert trend
4 featured examples from May 4, 2017 to Sep 5, 2018CategoryMarketing
Brewery Inspired Donut Bars
The Rebel Donut Bar Seeks to Offer Miniature, Artisan Treats
Opportunity for food and beverage businesses to stay on trend by offering unique and exclusive flavors, and miniature versions of their products for sampling purposes.
CategoryLifestyle
Craft Beer Donut Pairings
Grain&Grit Beer Co. and Donut Monster Hosted a Special Co-Event
Craft beer companies can explore creative food and beverage pairings to increase customer engagement and customer satisfaction.
CategoryMarketing
Donut Cocktail Tastings
The Clough Club Pop-Up Pairs Cartems Donuts with Mixed Drinks
Restaurants and bars can capitalize on the trend of donut and cocktail pairings by offering unique dining experiences and creative menu options.
CategoryMarketing
Donut Chain Coffee Beers
The 'DDark Roasted Brew' is Made with Dunkin' Donuts Dark Roast Beans
Breweries can capitalize on the popularity of coffee-infused beer and collaborate with coffee chains to create unique and flavorful products that stand out in a competitive market.
