Donuts and drinking are married in unique crossover experiences
Trend - Brands are offering a variety of indulgent experiences that see their dessert pastry cravings married with familiar drinking practices. This elevation of a treat once considered generic speaks speaks to how brands can reinvent standard items by focusing on experience.
Insight - When it comes to foodie culture, the increased focus on "experimentation" that consumers have is fueled in-part by what looks good on social media. Viewing food trends and wanting to replicate them in shareable snapshots is still a common practice on social media, and young consumers in particular are drawn to brands that make this process inherent in their product experience.
Insight - When it comes to foodie culture, the increased focus on "experimentation" that consumers have is fueled in-part by what looks good on social media. Viewing food trends and wanting to replicate them in shareable snapshots is still a common practice on social media, and young consumers in particular are drawn to brands that make this process inherent in their product experience.
Workshop Question - How can you borrow from the rituals of a particular culinary practice in order to create an enriched product experience?
Trend Themes
1. Indulgent Experiences - Brands are offering a variety of indulgent experiences that see their dessert pastry cravings married with familiar drinking practices.
2. Experimentation in Foodie Culture - The increased focus on "experimentation" that consumers have is fueled in-part by what looks good on social media, and young consumers in particular are drawn to brands that make this process inherent in their product experience.
3. Unique Pairings - Brands are experimenting with unique pairings as a way to open the minds of consumers and get them to see just how many ways beer, wine and cocktails can be enjoyed in unexpected ways, with both sweet and savory pairings.
Industry Implications
1. QSR - QSR industry is experimenting with the release of its own branded beer.
2. Craft Beverages - Craft beverage industry is experimenting with unique and unusual pairings to create a new and innovative taste experience.
3. Artisanal Food Products - Increasing consumer focus on artisanal food products is fueling experimentation in the foodie culture.
