Just in time for this year's Cinco de Mayo celebrations, Pillsbury is launching heat-and-eat Churro Bites, which will be sold in the frozen food sections of stores.
The Spanish donut snacks take the form of short snack sticks that can be covered in a packet of cinnamon sugar, offering a quick and easy way to satisfy one's sweet tooth at any time of the day.
For the past few years, interest in churros has steadily risen. As the press release for the Pillsbury Churro Bites states: "churros are now a popular dessert mention, with growth of nearly 30 percent on restaurant menus since 2012." This is partially because the versatile, deep-fried dough can be enhanced with both sweet and savory flavors, as well as the fact that it makes a great addition to other hybrid dessert dishes such as ice cream.