After opening many Taco Bell Cantina locations that serve alcohol, Taco Bell is now introducing its first-ever officially branded Taco Bell beer called 'Beach Bell.'
Beach Bell is a Mexican-style amber lager that was created in a collaboration between Taco Bell’s own culinary chefs and Four Sons Brewing. The beer is said to "enhance and compliment Taco Bell's food and flavors" with its light and crisp taste. Beach Bell will be available for a limited time exclusively at the chain’s newest Cantina location in Newport Beach, California.
Knowing that foodies are looking for interesting eating experiences that approach flavor in a holistic way, many eateries and packaged food brands are suggesting pairings that will elevate familiar foods and beverages.
Why This Trend Is Growing
- Branded QSR Beers
- Quick-serve restaurants are launching beer that is perfect to enhance and complement their foods.
- Cantina Locations
- Quick-serve restaurants are opening Cantina locations that serve alcohol and unique beverages to increase revenue streams.
- Food and Beverage Pairings
- More eateries and packaged food brands are suggesting pairings that will elevate familiar foods and beverages, giving consumers more holistic dining experiences.
Industries Being Reshaped
- Quick-serve Restaurant
- Quick-serve restaurants can increase their revenue streams by opening Cantina locations that serve alcohol and creating beer that enhance and complement their foods.
- Craft Beer
- Craft breweries and beer companies have the opportunity to collaborate with quick-serve restaurants and breweries to launch branded beers that complement and enhance the taste of their food.
- Packaged Foods
- Packaged food brands can partner with restaurants and breweries to suggest food and beverage pairings that will elevate the dining experience, meeting consumers' desires for holistic and elevated dining experiences.
