Savory Churro Sandwiches

La Maripili is Reinventing the Churro with Chorizo and Tomatoes

While most Spanish donut desserts are designed to be paired with cinnamon sugar, chocolate or fresh fruits, La Maripili sets itself apart by serving savory churros.

Rather than serving these deep-fried dough sticks upright as most do, this reinterpreted churro dish is served on its side in a manner that reminds of a hot dog. With a slice lengthwise across the churro, there is space for it to be filled with savory ingredients such as jamón serrano, baked cherry tomatoes and Spanish chorizo that's topped with a drizzle of honey.

Although the churro is typically thought of as being a sweet Spanish dessert, its dough is versatile enough to be used as a satisfying base for savory dishes as well, as La Maripili aptly proves.

Savory Desserts
Exploring the trend of incorporating savory flavors in traditionally sweet desserts opens up opportunities for unique and unexpected flavor combinations.
Dessert Innovation
The reinvention of classic desserts, such as churros, presents opportunities for culinary creativity and creating new culinary experiences.
Alternative Food Presentation
The use of alternative ways to serve traditional dishes, like serving churros on their side like a hot dog, offers opportunities for unique and visually appealing food presentation.

Who This Affects Most

Food and Beverage
The food and beverage industry can embrace the trend of savory desserts by creating innovative dishes that blend sweet and savory flavors to cater to adventurous palates.
Restaurant and Catering
Restaurants and catering services can capitalize on dessert innovation by adding unique savory churro dishes to their menus, attracting customers seeking new and exciting culinary experiences.
Event Planning and Food Styling
Event planners and food stylists can benefit from the trend of alternative food presentation by incorporating visually appealing and Instagram-worthy dishes like sideways churro sandwiches into their offerings.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 31%
Freshness 8%