Fruit-Filled Donut Croissants

The Chocolate Drizzled Strawberry Croissant Donut is a Hybrid Treat

With hybrid pastries remaining a popular choice among consumers, Dunkin' Donuts has revealed a brand new Chocolate Drizzled Strawberry Croissant Donut for the summer 2017 season. With a seasonal fruit filling and the light and flaky texture of a croissant, the sweet treat is the perfect option for warm summer days.

The Chocolate Drizzled Strawberry Croissant Donut is a hybrid pastry that combines the circular shape of a traditional donut with the flaky, buttery layers commonly associated with croissants. The inside is then piped with a fruity strawberry filling, while the outside is covered in a sweet glaze and decadent chocolate icing drizzle. The new croissant donut is also available alongside the new S’mores Donut, which combines a toasted marshmallow-flavored filling along with a s’mores topping made from real Hershey’s chocolate.

Hybrid Pastries
There is an opportunity for bakeries and food companies to continue to create unique hybrid pastries that combine different flavors and textures to appeal to consumers.
Seasonal Fruit Fillings
There is potential for ingredient suppliers to develop innovative and convenient fruit fillings that can be used in a variety of pastries, providing a refreshing and fruity taste to consumers.
Decadent Toppings
Companies can explore creating indulgent and visually appealing toppings, such as chocolate drizzles and glazes, to enhance the sensory experience of pastries and attract customers.

Industries Being Reshaped

Bakery
Bakeries can capitalize on the hybrid pastry trend by offering a variety of unique and delicious creations that incorporate both sweet and savory flavors.
Food Manufacturing
Food manufacturers have the opportunity to develop and produce convenient, pre-made fruit fillings that can be used by bakeries and food retailers to create a wide range of pastries quickly and efficiently.
Confectionery
Confectionery companies can explore creating innovative and visually appealing toppings and glazes to enhance the taste and visual appeal of pastries, attracting customers and staying ahead of competitors.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 40%
Freshness 8%