Following in the footsteps of coffee shop chains such as Starbucks and The Coffee Bean & Tea Leaf, Dunkin' Donuts has announced that it will now be offering Nitro Coffees at select locations. While the carbonated coffees are still in the testing phase, consumers across the US could soon enjoy the cutting-edge beverage in their city. In fact, the brand has turned to social media to ask fans if the drink should be rolled out nationwide.
As of last month, Dunkin Donuts began offering Nitro Coffees at select locations in Hartford, Connecticut; Wilkes-Barre, Pennsylvania; and Scranton, Pennsylvania. Like the versions offered at other chains, the drink consists of cold brew coffee infused with nitrogen. This process gives the coffee a a bolder taste and a smooth carbonated texture that is similar to beer.
Why This Trend Is Growing
- Nitro Coffee Trend
- Nitro coffee is becoming more popular and has the potential for further expansion as more chains adopt the technology.
- Carbonated Coffee Trend
- Carbonated coffee is a new and unique concept that has the possibility of disrupting the coffee industry, potentially leading to entirely new product lines and flavorings.
- Social Media Campaign Trend
- Using social media campaigns to test the waters before releasing new products can increase brand engagement and help identify where to focus expansion efforts.
Industries Being Reshaped
- Coffee Industry
- The coffee industry should stay up-to-date on nitro and carbonated coffee trends, identifying opportunities to offer similar beverages and flavors at their shops.
- Fast Food Industry
- Fast food chains can expand their offerings and attract new customers by offering nitro and carbonated coffee products, potentially leading to increased sales and brand recognition.
- Marketing Industry
- Marketing firms can help brands evaluate social media campaigns and identify ways to make the most of consumer feedback on new products.
