Starbucks is introducing a trio of premium coffee drink flavors that make it easy for nitro cold brew lovers to enjoy cafe-quality beverages on the go. The canned, ready-to-drink cold brew beverages are infused with nitrogen upon opening to create a rich experience around the unsweetened Black, Vanilla Sweet Cream and Dark Caramel varieties—which contain between 110 to 155 milligrams of caffeine per 9.6-ounce can.
Since Starbucks first added nitro beverages to its restaurant menus in 2016, coffee lovers have been enjoying the ultra-smooth taste of cold brew. Serving nitro coffee became a necessity for coffee shops at the peak of cold brew coffee's popularity and now, theses conveniently canned premium coffee drinks can be purchased at grocery stores and Starbucks locations nationwide.
Image Credit: Starbucks
Why This Trend Is Growing
- Canned Nitro Cold Brew
- Opportunity for companies to create their own canned versions of premium nitro cold brew coffee, providing convenient cafe-quality beverages to consumers on the go.
- Ready-to-drink Coffee
- Disruptive innovation opportunity for businesses to develop and market ready-to-drink coffee products infused with nitrogen, offering consumers a convenient and indulgent coffee experience outside of cafes.
- Infused Nitrogen Beverages
- Emerging trend in the beverage industry, where companies can explore infusing nitrogen into various beverages besides cold brew coffee, providing enhanced taste and texture experiences to customers.
Industries Being Reshaped
- Beverage Industry
- Opportunity for beverage companies to tap into the demand for convenient and premium ready-to-drink cold brew beverages by introducing their own offerings infused with nitrogen, catering to on-the-go consumers.
- Coffee Shop Industry
- Disruptive opportunity for coffee shops to expand their market reach and increase sales by bottling and selling their own canned nitro cold brew coffee, allowing customers to enjoy their favorite drinks outside of cafe settings.
- Grocery Store Industry
- Trend for grocery store chains to stock a wider variety of ready-to-drink coffee products, particularly those infused with nitrogen, as consumers increasingly seek cafe-quality experiences and convenience in their daily lives.
