The Dunkin' Sweet Cold Foam is being launched by the brand nationwide as a topping for its cold brew coffee drinks that will infuse a touch of airy sweetness for curious foodies to try out. The foam is being launched in the form of two new drinks including the Cold Brew with Sweet Cold Foam and the Chocolate Stout Cold Brew with Sweet Cold Foam. The brand has also partnered with social media personality Charli D'Amelio to launch the Charli Cold Foam drink for fans to try out.
The Dunkin' Sweet Cold Foam is being launched at participating locations nationwide starting on Wednesday, February 24, 2021 and will be launched alongside a new lid for cups to make it easier to enjoy the various layers.
Image Credit: Dunkin’
Why This Trend Is Growing
- Sweet Foam Toppings
- As Dunkin' launches nationwide its Sweet Cold Foam to top off its coffee drinks, other beverage companies can innovate by creating their own unique, sweet foam toppings to enhance their drinks.
- Social Media Partnerships
- With the success of Dunkin's partnership with social media personality Charli D'Amelio to launch the Charli Cold Foam drink, other brands can follow suit and collaborate with popular influencers to promote their products and reach a wider audience.
- Multi-layered Beverages
- The new lid for Dunkin's cups encourages consumers to enjoy the various layers in their drinks, inspiring other beverage companies to experiment with creating multi-layered drinks to offer a unique experience to customers.
Industries Being Reshaped
- Coffee Shops
- Coffee shops can innovate by introducing unique foam toppings to complement their coffee drinks and offer a new, exciting element to their menu.
- Beverage Companies
- Beverage companies can create their own variations of sweet foam toppings to compete with Dunkin's Sweet Cold Foam and offer consumers a wider range of options to choose from.
- Social Media Marketing
- The success of Dunkin's partnership with Charli D'Amelio highlights the potential of social media marketing for beverage companies to reach a wider audience and promote their products.
