These Halloween snack innovations range from spooky vegan chocolate eggs to seasonal baking mixes.
Dunkin's DIY donut kit for Halloween is a notable example and "equips the consumer with everything they need to design their ideal Dunkin' donut." Each DIY kit boasts a number of delicious toppings that make customization easy, including pre-packaged icing, glaze and sprinkles.
The Mummy Meagz Boo Boo Egg is another standout and is a vegan-friendly, non-GMO, gluten-free, dairy-free and nut-free chocolate egg for trick-or-treaters. The product boasts a tasty Belgian chocolate shell and replaces traditional filling with a "gooey green crème," giving the snack a spooky Halloween-themed aesthetic.
The Reese's Peanut Butter Frankencups round off this list and speak to consumers' love of seasonal treat iterations from their favorite iconic candy brands.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
