The 2020 Marks & Spencer Halloween food range has been unveiled by the UK-based brand as a lineup of tasty offerings for consumers to pick up when celebrating the spooky holiday from home this year. The collection includes creepy donuts, pumpkin treats, an eyeball pizza, burgers and other items that are as tasty as they are eerie. The range also includes a spooky version of the quintessential Colin the Caterpillar cake that has been given a Frankenstein's monster overhaul to help offer consumers a spooky dessert option.
The 2020 Marks & Spencer Halloween food range is available at M&S stores across the UK now until Halloween and features products at a number of price points to suit budgets of all ranges.
Image Credit: M&S
Why This Trend Is Growing
- Themed Foods
- The rise of gruesomely themed food ranges offers an opportunity for innovative food companies to create unique and spooky products.
- Holiday Food Ranges
- As brands get increasingly creative with their holiday food ranges, there is a disruptive innovation opportunity for companies to create unique and exciting menus for various holidays.
- Novelty Desserts
- The demand for novelty desserts, such as the Frankenstein version of the Colin the Caterpillar cake from Marks & Spencer, presents an opportunity for innovative bakeries to create weird and wacky dessert offerings.
Industries Being Reshaped
- Food and Beverage
- As customers seek new and unusual food experiences, there is a disruptive innovation opportunity for the food and beverage industry to create themed and novelty menu items.
- Retail
- With the rise of holiday-themed food ranges, there is an opportunity for the retail industry to create unique and exciting displays that will attract customers.
- Bakery
- As novelty desserts become more popular, there is an opportunity for the bakery industry to create interesting and fun desserts that cater to specific holidays or occasions.
