Candy-Paired Pizzas

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Blaze Pizza and Candy are Coming Together for Safe Trick-or-Treating

— October 15, 2020 — Lifestyle
This season, many families are exploring alternatives to trick-or-treating and brands are stepping up to give people a safe way to get a taste of the candies they crave most—thanks to combinations like Blaze Pizza and candy. At 4PM on October 31st, Blaze Pizza will be treating those who come to a curbside location or a pizza pick-up station and say "Trick or Treat" with a free, full-sized CRUNCH bar.

This pairing of pizza and candy is being touted as a sweet and salty treat, and Blaze Pizza will be offering hundreds of CRUNCH bars while supplies last. To support safe pick-up experiences, employees will be following new protocols, guidelines and social distancing rules so that people can still experience the sweetness of the Halloween season.

Image Credit: Ferrero, Blaze Pizza

Trend Themes

  1. Alternative Trick-or-treating — Disruptive innovation opportunity: Explore new ways to provide safe and enjoyable trick-or-treating experiences that incorporate brand partnerships.
  2. Food and Candy Pairing — Disruptive innovation opportunity: Create unique and unexpected flavor combinations by pairing traditional foods with unconventional candy choices.
  3. Enhanced Pick-up Protocols — Disruptive innovation opportunity: Develop innovative protocols and guidelines for safe and contactless pick-up experiences in the food industry.

Industry Implications

  1. Food Delivery and Restaurants — Disruptive innovation opportunity: Collaborate with candy brands to offer exclusive promotions and creative menu options for a unique dining experience.
  2. Confectionery — Disruptive innovation opportunity: Partner with food establishments to create limited-edition candy products or promotions tied to specific events or holidays.
  3. Event Planning and Safety — Disruptive innovation opportunity: Develop comprehensive safety guidelines and protocols for events and celebrations to ensure a safe and enjoyable experience for attendees.
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