This season, many families are exploring alternatives to trick-or-treating and brands are stepping up to give people a safe way to get a taste of the candies they crave most—thanks to combinations like Blaze Pizza and candy. At 4PM on October 31st, Blaze Pizza will be treating those who come to a curbside location or a pizza pick-up station and say "Trick or Treat" with a free, full-sized CRUNCH bar.
This pairing of pizza and candy is being touted as a sweet and salty treat, and Blaze Pizza will be offering hundreds of CRUNCH bars while supplies last. To support safe pick-up experiences, employees will be following new protocols, guidelines and social distancing rules so that people can still experience the sweetness of the Halloween season.
Image Credit: Ferrero, Blaze Pizza
What's Driving This Trend
- Alternative Trick-or-treating
- Disruptive innovation opportunity: Explore new ways to provide safe and enjoyable trick-or-treating experiences that incorporate brand partnerships.
- Food and Candy Pairing
- Disruptive innovation opportunity: Create unique and unexpected flavor combinations by pairing traditional foods with unconventional candy choices.
- Enhanced Pick-up Protocols
- Disruptive innovation opportunity: Develop innovative protocols and guidelines for safe and contactless pick-up experiences in the food industry.
Who This Affects Most
- Food Delivery and Restaurants
- Disruptive innovation opportunity: Collaborate with candy brands to offer exclusive promotions and creative menu options for a unique dining experience.
- Confectionery
- Disruptive innovation opportunity: Partner with food establishments to create limited-edition candy products or promotions tied to specific events or holidays.
- Event Planning and Safety
- Disruptive innovation opportunity: Develop comprehensive safety guidelines and protocols for events and celebrations to ensure a safe and enjoyable experience for attendees.
