Throughout the top April 2017 start-up ideas, one of the major themes that can be seen is centered around play. This can be seen in everything from virtual reality cafes and craft beer hotels to cinema spaces decorated with playground equipment. Appealing to people of all ages, these entertaining spaces offer a fresh way to experience familiar activities.
Many new start-ups are also being launched to simplify food delivery services. For instance, JoyRun lets users pick up food orders from restaurants for others, while Door Dash and Jack in the Box recently teamed up to offer a late-night meal delivery service. Finally, Martha & Marley Spoon teamed up with AmazonFresh to offer same-day delivery of its flavorful meal kits.
Project by Equinox and Lay's Poppables are examples of how some established companies are adopting the ingenuity of a start-up with new ventures and products.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
