'Project by Equinox' is being launched as an all-new testing ground in NYC that hopes to pair trainers with "fitness rebels" to develop new workouts and shape the future of fitness.
Some of the classes that can be booked by the public at Project by Equinox include elements of conditioning, cardio, strength and HIIT, but the brand takes care to note that the instructors do not limit themselves to these different types of training, as the program is all about innovation and encouraging creativity in the world of fitness.
As Chloe Heckman, Equinox’s senior director of business development says: "In our industry, we didn’t feel like there was a true creative space. We wanted to empower the brightest people in fitness with resources they’ve never had before."
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