Although there have been deli-style meat and cheese substitutes for vegans and vegetarians on the market for years, this concept is now being pushed further with the emergence of deli-inspired plant-based restaurants. The newest is Gusta Foods in Montreal, Canada, which prides itself on offering mock deli meats, cheeses and a variety of other gourmet vegan goods.
While the brand has been selling its own products through local stores for quite some time now, it is now opening its own restaurant, providing "the hardcore vegan tasty stuff."
The rise of plant-based eating has inspired a reinvention of fixtures of the meat and dairy industry. Now, there are several non-dairy milkman delivery services, as well as vegan "butcher shops" and delis, complete with counters that show off mock meat and cheese products.