Not unlike digitized milk delivery startups in India, this other Indian company is using a messaging app to improve produce delivery. Paalak.in is helping Delhi residents get access to farm fresh fruits and vegetables thanks to WhatsApp.
The new venture connects consumers directly to farmers, enabling orders to be fulfilled within 14 hours. The produce delivery service provides fresh fruits and veggies, exotic vegetables, herbs and seasoning as well as grocery staples like potatoes, tomatoes and onions. The Paalak.in model allows farmers to give more exact amounts and earn a better living in the process. Shoppers submit their orders using the messenger and can also enter in delivery instructions and request the most updated prices. Customers can also order over the phone or online.