This Indian startup is digitizing the delivery of milk with their new system. Based in Mumbai, Supr Daily offers direct to home delivery services without using middlemen, providing Indian families with fresh milk daily.
This safer and more convenient method of purchasing milk addresses the disorganized system currently in place, which jeopardizes the quality of the product. In fact, the government states up to 68% of milk is "tainted." Supr Daily provides non-adulterated milk, right from the farms without any additives. The mobile app partners with WhatsApp to improve communication with the milkman. In addition to the delivery of milk, the company also delivers basics like bread, eggs, butter and coconut milk.
This venture demonstrates how delivery systems can be updated to disrupt the market.