Consumers desire furnishings that combine technology with visual aesthetic
Implications - New home adornments are being created around the idea that functionality comes second to the technological aesthetic. Consumers, particularly Millennials, are more willing to spend their money on high-tech, decorative objects that appeal to their visual senses while satisfying a desire to be part of - and even own - futuristic technology. This shift in at-home products provides consumers with an elevated sense of status, and gives brands a new outlet for developing tech-focused decor pieces.
Workshop Question - How can you elevate a consumer's at-home lifestyle with new products/services?
4 Featured, 34 Examples:
192,645 Total Clicks
Date Range:
Oct 17 — Oct 18
Trending:
Warm
Consumer Insight Topics:
