Trend cluster
Category

High-Tech
Decor

Consumers desire furnishings that combine technology with visual aesthetic.

Levitating Lunar LampsHi-Tech Art CubesToilet Paper NightlightsSoothing Aromatherapy Projectors

Trend

What is the High-Tech Decor trend?

High-Tech Decor: New home adornments are being created around the idea that functionality comes second to the technological aesthetic. Consumers, particularly Millennials, are more willing to spend their money on high-tech, decorative objects that appeal to their visual senses while satisfying a desire to be part of - and even own - futuristic technology. This shift in at-home products provides consumers with an elevated sense of status, and gives brands a new outlet for developing tech-focused decor pieces.

Trend themes

Themes within the High-Tech Decor trend

Three behaviours holding the trend together
01

Tech-Infused Decor

Consumers want home decor pieces that combine technology and visual aesthetic.

02

Multi-functional Devices

Devices that serve multiple purposes, such as diffusing scents while projecting images, are becoming more popular.

03

Levitating Products

Levitating products, from lamps to speakers, are becoming more popular and accessible thanks to advancements in technology.

Industry implications

What the High-Tech Decor trend means for industry

Where the trend changes the playbook
For

Home Decor

Business professionals in the home decor industry can create innovative products that incorporate technology, sensory experiences, and multi-functionality.

For

Aromatherapy/Essential Oils

Entrepreneurs and business professionals in the aromatherapy industry can create innovative products that incorporate visual elements and multi-functionality, such as ZAQ's 'Sky' aromatherapy diffuser, purifier, and projection device.

For

Lighting

Business professionals in the lighting industry can develop innovative, technology-infused products that combine illumination with sensory experiences, such as the Levimoon lamp by Coocepts.

Workshop question

How can you elevate a consumer's at-home lifestyle with new products/services?

Trend signals

Trend signals for High-Tech Decor

Trend score 5.6 out of 10, from popularity 89%, activity 72%, freshness 8%.

Popularity89%
Activity72%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific