Consumers desire furnishings that combine technology with visual aesthetic
Implications - New home adornments are being created around the idea that functionality comes second to the technological aesthetic. Consumers, particularly Millennials, are more willing to spend their money on high-tech, decorative objects that appeal to their visual senses while satisfying a desire to be part of - and even own - futuristic technology. This shift in at-home products provides consumers with an elevated sense of status, and gives brands a new outlet for developing tech-focused decor pieces.
Workshop Question - How can you elevate a consumer's at-home lifestyle with new products/services?
Trend Themes
1. Tech-infused Decor - Consumers want home decor pieces that combine technology and visual aesthetic.
2. Multi-functional Devices - Devices that serve multiple purposes, such as diffusing scents while projecting images, are becoming more popular.
3. Levitating Products - Levitating products, from lamps to speakers, are becoming more popular and accessible thanks to advancements in technology.
Industry Implications
1. Home Decor - Business professionals in the home decor industry can create innovative products that incorporate technology, sensory experiences, and multi-functionality.
2. Aromatherapy/essential Oils - Entrepreneurs and business professionals in the aromatherapy industry can create innovative products that incorporate visual elements and multi-functionality, such as ZAQ's 'Sky' aromatherapy diffuser, purifier, and projection device.
3. Lighting - Business professionals in the lighting industry can develop innovative, technology-infused products that combine illumination with sensory experiences, such as the Levimoon lamp by Coocepts.
4 Featured, 34 Examples:
290,742 Total Clicks
Date Range:
Oct 17 — Oct 18
Trending:
Warm
Consumer Insight Topics:
