Light Therapy Alarm Clocks

The Philips 'Somneo' Helps You Fall Asleep and Wake Up Naturally

A rising number of consumers are looking to hack their body's natural processes to ensure they are living as optimally as possible, which is seeing products like the Philips 'Somneo' alarm clock come to the market.

Developed as a light therapy device for your bedside table, the unit will help you to fall asleep using lights and/or sound as a guide to ensure you're able to get to bed as quickly as possible. When it's time to wake up, the unit will provide you with a natural sunrise simulation that will gradually increase the light until you're awake for a more organic rising experience.

The Philips 'Somneo' alarm clock also works with natural sounds, ambient music or your favorite tunes to get you up in the morning.

Body Hacking
There is a rising trend of consumers seeking to optimize their body's natural processes.
Light Therapy
Light therapy devices like the Philips 'Somneo' alarm clock are gaining popularity for promoting better sleep and waking experiences.
Natural Wake-up
Consumers are looking for alarm clocks that provide a more gentle and natural wake-up experience.

Industries Being Reshaped

Wellness
The wellness industry can explore opportunities to develop more innovative devices for optimizing sleep and waking experiences.
Consumer Electronics
The consumer electronics industry can incorporate light therapy technology into their existing products to enhance consumers' well-being.
Home Decor
Home decor companies can incorporate light therapy alarm clocks as functional and stylish bedside accessories.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 93%
Freshness 8%

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