Calm, a California-based company that is best known for its meditation app and web platform, recently launched 'Sleep Mist' as its first-ever offline product.
The Sleep Spray is an essential oil blend that includes the soothing scents of chamomile, clary sage, lavender and frankincense to help consumers set a relaxing environment for sleep by spraying their pillows. As a producer of a meditation app, Calm pairs its Sleep Mist with a special 'Sleep Story' that is designed to accompany the scents. As Calm describes: "What sets Sleep Mist apart from potential competitors is its unique alliance of aromatherapy and audio therapy to create a deep, immersive experience."
Calm also recently shared a teaser trailer for its meditative, eight-hour slow-motion film that is designed to help lull people to sleep.