Category
Lifestyle
Assisted Choices
Trend cluster
Category
Luxuriate
Fandom
Upscale designers court sports fans with sophisticated team gear.
3.2
Trend score
Trend
What is the Luxuriate Fandom trend?
Luxuriate Fandom: Designer fashion brands are wooing consumers with sophisticated takes on team gear that highlight individuals with an affinity for both fashion and organized sports. These unique co-branded items depict the multifaceted interest of consumers.
Insight
The consumer insight behind the Luxuriate Fandom trend
Consumers who have disposable income tend to opt-in for luxury-minded pieces that also suit their unique interests—whether that be in sport, music, art, or something else. As a result, a demand arises for luxury goods that match the personal preferences of consumers. In opting-in for products that relate both high-end status and can be used as a facet of one's self-expression, individuals feel more confident.
Trend themes
Themes within the Luxuriate Fandom trend
Three behaviours holding the trend together01
Luxury Team Gear
Fashion brands are creating co-branded items that blend luxury and sports themes to appeal to high-income consumers who want to express their personal interests.
02
Customization
Designers are creating limited-edition customized products, such as handmade luxury jerseys, which give fans an opportunity to showcase their individuality and support of their favorite teams.
03
Collaborations
Designers are forming partnerships with sports leagues, such as the NBA, to create exclusive fashion lines that feature branded sportswear and headwear.
Industry implications
What the Luxuriate Fandom trend means for industry
Where the trend changes the playbookFor
Luxury Fashion
Luxury brands can collaborate with sports leagues or create their own branded team gear to expand into a new consumer market and increase revenue.
For
Sports Merchandise
Professional sports leagues can create partnerships with high-end fashion brands to attract consumers with high incomes and expand their merchandise offerings.
For
Customization Services
Companies can offer customized-made products, such as handmade luxury jerseys and customized caps, to fans who want to express their individuality and support of their favorite teams.
Workshop question
How can a high-low collaboration serve as a means to uniting an expansive fanbase?
Trend signals
Trend signals for Luxuriate Fandom
Trend score 3.2 out of 10, from popularity 42%, activity 47%, freshness 8%.
Popularity42%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Luxuriate Fandom trend
6 featured examples from May 7 to Oct 22, 2018CategoryFashion
Luxurious Baseball-Inspired Slippers
The New Gucci Slippers Boast the New York Yankees Logo
Fashion brands can explore incorporating sports-inspired designs to attract a wider customer base.
CategoryLifestyle
Basketball Motif Casualwear
Frank & Oak Worked with the NBA for Its Latest Collection
Fashion brands can leverage the popularity of sports leagues to create stylish clothing pieces for sports fans and extend their reach beyond traditional fashion customers.
CategoryLuxury
Luxe Baseball Team Caps
Gucci Dropped a NY Yankees Iteration of the GG Supreme Patch Cap
The sports apparel industry can benefit from incorporating more upscale and designer elements into their product lines.
CategoryLuxury
Limited-Edition Customized Jerseys
Renzo Cardoni & World Soccer Shop Offer a Fresh Take on Jerseys
Fashion brands can explore incorporating luxurious customization techniques and materials into their product offerings.
CategoryLifestyle
Basketball Team Headwear
Public School and New Era Made a Collaborative PSNY x The League Capsule
Fashion brands partnering with sports brands to create limited-edition collections that merge sports and streetwear, attracting consumers from both industries.
CategoryFashion
NBA-Themed Cashmere Knits
The Elder Statesman and The NBA Join to Create Luxurious Sweaters
Opportunities for luxury fashion brands to tap into the sports market and cater to affluent sports fans seeking high-end fashion merchandise.
