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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,383 more

Luxuriate Fandom

Upscale designers court sports fans with sophisticated team gear

Implications - Designer fashion brands are wooing consumers with sophisticated takes on team gear that highlight individuals with an affinity for both fashion and organized sports. This expansion on sports franchise merchandise speaks to the new understanding that consumers are more easily categorized by overlapping interests than traditional demographic categories, and are therefore keen to self-identify with unique co-branded items that depict their multifaceted interests.
Workshop Question - How can a high-low collaboration serve as a means to uniting an expansive fanbase?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
84,983 Total Clicks
Date Range:
May 18 — Oct 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Luxurious Baseball-Inspired Slippers
Luxurious Baseball-Inspired Slippers
The New Gucci Slippers Boast the New York Yankees Logo
The New York Yankees logo finds its way onto a pair of incredibly luxurious footwear by fashion label Gucci. As the slip-on silhouette has proven to be a very popular summer shoe option, the brand... MORE
Basketball Motif Casualwear
Basketball Motif Casualwear
Frank & Oak Worked with the NBA for Its Latest Collection
Montreal-based fashion brand Frank & Oak continues its ongoing work alongside the NBA for its latest seasonal drop. Frank & Oak introduces stylish pieces for basketball fans who want to... MORE
Luxe Baseball Team Caps
Luxe Baseball Team Caps
Gucci Dropped a NY Yankees Iteration of the GG Supreme Patch Cap
As a part of luxury fashion house Gucci’s latest Fall/Winter 2018 collection, the label introduced a GG Supreme Patch Cap that boasts an MLB team’s signature logo. This piece is rooted... MORE
Limited-Edition Customized Jerseys
Limited-Edition Customized Jerseys
Renzo Cardoni & World Soccer Shop Offer a Fresh Take on Jerseys
With the assistance of the World Soccer Shop, designer Renzo Cardoni created possibly the most luxurious customized jerseys on the market to mark the beginning of the 2018 FIFA World Cup event.... MORE
Basketball Team Headwear
Basketball Team Headwear
Public School and New Era Made a Collaborative PSNY x The League Capsule
The latest NBA season has kicked off and Public School worked in collaboration with New Era on the PSNY x The League capsule to celebrate. The exclusive collection is comprised of a selection of... MORE
NBA-Themed Cashmere Knits
NBA-Themed Cashmere Knits
The Elder Statesman and The NBA Join to Create Luxurious Sweaters
The Elder Statesman works in collaboration with the NBA to follow its previous range of jacquard knit pieces. This time, the two introduce a collection of premium cashmere knit sweaters and are... MORE

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