Upscale designers court sports fans with sophisticated team gear
Trend - Designer fashion brands are wooing consumers with sophisticated takes on team gear that highlight individuals with an affinity for both fashion and organized sports. These unique co-branded items depict the multifaceted interest of consumers.
Insight - Consumers who have disposable income tend to opt-in for luxury-minded pieces that also suit their unique interests—whether that be in sport, music, art, or something else. As a result, a demand arises for luxury goods that match the personal preferences of consumers. In opting-in for products that relate both high-end status and can be used as a facet of one's self-expression, individuals feel more confident.
Insight - Consumers who have disposable income tend to opt-in for luxury-minded pieces that also suit their unique interests—whether that be in sport, music, art, or something else. As a result, a demand arises for luxury goods that match the personal preferences of consumers. In opting-in for products that relate both high-end status and can be used as a facet of one's self-expression, individuals feel more confident.
Workshop Question - How can a high-low collaboration serve as a means to uniting an expansive fanbase?
Trend Themes
1. Luxury Team Gear - Fashion brands are creating co-branded items that blend luxury and sports themes to appeal to high-income consumers who want to express their personal interests.
2. Customization - Designers are creating limited-edition customized products, such as handmade luxury jerseys, which give fans an opportunity to showcase their individuality and support of their favorite teams.
3. Collaborations - Designers are forming partnerships with sports leagues, such as the NBA, to create exclusive fashion lines that feature branded sportswear and headwear.
Industry Implications
1. Luxury Fashion - Luxury brands can collaborate with sports leagues or create their own branded team gear to expand into a new consumer market and increase revenue.
2. Sports Merchandise - Professional sports leagues can create partnerships with high-end fashion brands to attract consumers with high incomes and expand their merchandise offerings.
3. Customization Services - Companies can offer customized-made products, such as handmade luxury jerseys and customized caps, to fans who want to express their individuality and support of their favorite teams.
6 Featured, 51 Examples:
144,470 Total Clicks
Date Range:
May 18 — Oct 18
Trending:
Average
Consumer Insight Topics:
