Luxuriate Fandom

Upscale designers court sports fans with sophisticated team gear

Implications - Designer fashion brands are wooing consumers with sophisticated takes on team gear that highlight individuals with an affinity for both fashion and organized sports. This expansion on sports franchise merchandise speaks to the new understanding that consumers are more easily categorized by overlapping interests than traditional demographic categories, and are therefore keen to self-identify with unique co-branded items that depict their multifaceted interests.
SCORE 6.4
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48,979 Total Clicks
May 18 - Oct 18
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FashionHip FashionLifestyleSports
Featured Examples
Luxe Baseball Team Caps - Gucci Dropped a NY Yankees Iteration of the GG Supreme Patch Cap
SCORE 7.3
This Month and Warm 515 Clicks Pub: Oct 15, 18
Luxe Baseball Team Caps
Gucci Dropped a NY Yankees Iteration of the GG Supreme Patch Cap
As a part of luxury fashion house Gucci’s latest Fall/Winter 2018 collection, the label introduced a GG Supreme Patch Cap that boasts an MLB team’s signature logo. This piece is rooted... [More]
Luxurious Baseball-Inspired Slippers - The New Gucci Slippers Boast the New York Yankees Logo
SCORE 6.4
This Quarter and Warm 741 Clicks Pub: Aug 3, 18
Luxurious Baseball-Inspired Slippers
The New Gucci Slippers Boast the New York Yankees Logo
The New York Yankees logo finds its way onto a pair of incredibly luxurious footwear by fashion label Gucci. As the slip-on silhouette has proven to be a very popular summer shoe option, the brand... [More]
Basketball Motif Casualwear - Frank & Oak Worked with the NBA for Its Latest Collection
SCORE 6.3
This Year and Warm 360 Clicks Pub: May 7, 18
Basketball Motif Casualwear
Frank & Oak Worked with the NBA for Its Latest Collection
Montreal-based fashion brand Frank & Oak continues its ongoing work alongside the NBA for its latest seasonal drop. Frank & Oak introduces stylish pieces for basketball fans who want to... [More]
Limited-Edition Customized Jerseys - Renzo Cardoni & World Soccer Shop Offer a Fresh Take on Jerseys
SCORE 6.4
This Year and Warm 401 Clicks Pub: Jun 7, 18
Limited-Edition Customized Jerseys
Renzo Cardoni & World Soccer Shop Offer a Fresh Take on Jerseys
With the assistance of the World Soccer Shop, designer Renzo Cardoni created possibly the most luxurious customized jerseys on the market to mark the beginning of the 2018 FIFA World Cup event.... [More]
Basketball Team Headwear - Public School and New Era Made a Collaborative PSNY x The League Capsule
SCORE 5.4
This Month and Warm 140 Clicks Pub: Oct 22, 18
Basketball Team Headwear
Public School and New Era Made a Collaborative PSNY x The League Capsule
The latest NBA season has kicked off and Public School worked in collaboration with New Era on the PSNY x The League capsule to celebrate. The exclusive collection is comprised of a selection of... [More]
NBA-Themed Cashmere Knits - The Elder Statesman and The NBA Join to Create Luxurious Sweaters
SCORE 3.6
This Year and Mild 98 Clicks Pub: Jun 6, 18
NBA-Themed Cashmere Knits
The Elder Statesman and The NBA Join to Create Luxurious Sweaters
The Elder Statesman works in collaboration with the NBA to follow its previous range of jacquard knit pieces. This time, the two introduce a collection of premium cashmere knit sweaters and are... [More]
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