Kim Jones Mixes Inspirations for His Nike Collaboration

 - Jun 1, 2018
References: nike & hypebeast
In a super sleek and performance-driven athletic wear collection, Kim Jones reimagines silhouettes with the methodological deconstruction process of "cutting up and putting things back together." The designer teams up with global sports-favorite brand Nike to deliver the 'Football Reimagined' capsule just in time to celebrate FIFA World Cup in mid-June.

The athletic wear collection carries the performance standard of Nike clothing, of course. Kim Jones establishes an ultra-elegant aesthetic that is informed by a DIY-inspired technique. The silhouettes themselves reference the designer's "love of football," as well as his fascination with "the punk ethos, surrounding London's Kings Road in the 70s." In the fusion of those two unconventional themes, Kim Jones and Nike are able to produce an interesting and subtly unconventional athletic wear collection, which is available on June 7th.